Marketing Manager, Gastroenterology - Congress & Sponsorship Strategy
About The Position
The Marketing Manager position will have responsibility for leading Congress and Sponsorship strategy and planning across the Franchise in collaboration with functional partners - including overseeing the annual planning process. The successful candidate will closely collaborate with U.S. Gastroenterology Medical and Commercial brand teams, Internal and External Agencies, Market Analytics and Business Intelligence (MABI), Legal, Office of Ethics and Compliance (OEC), Field Sales, and Business Services teams in order to plan and execute various marketing-sponsored meetings. Talent will be hired at a level commensurate with experience.
Requirements
- Bachelor’s degree required
- 5+ years relevant marketing experience
- Excellent verbal, written, and presentation communication skills
- Excellent diplomacy and facilitation skills; ability to influence without authority
- Solid business acumen, including budget management and project management
Nice To Haves
- Pharmaceutical industry experience preferred (Client or Agency)
- Congress and Sponsorship management experience desired (Client or Agency)
- Continuous Improvement and/or Change Management skills
Responsibilities
- Lead the integrated strategy and annual planning process for Congresses and Sponsorships related to Gastroenterology brands and indications
- Participate in the annual budgeting process to ensure appropriate funding in order to deliver on brand objectives, including management of this budget
- Manage the cross-franchise Congress and Sponsorship master calendar to ensure timelines, logistics and attendance objectives are met for national and marketing-sponsored meetings
- Oversee cross-functional teams in order to execute upon Congress and Sponsorship objectives (e.g., American College of Gastroenterologists, Advances in inflammatory Bowel Diseases, Digestive Disease Week, and other major Congresses that may be prioritized)
- Analyze and manage Sponsorship opportunities for maximum return on investment
- Collaborate with brand teams on maximizing presence and delivering on Field Sales representative-delivered materials for regional / local conferences and advocacy meetings
- Manage and oversee the tactical execution and accountability of key tactics, including review, approval and delivery of derivative materials (e.g., booths, panels, materials, and messages)
- Oversee approval of Statements of Work / Purchase Orders, including coordination with relevant vendors and other logistics, as required
- Ensure adherence to relevant policies and procedures related to planning and executing Congresses and Sponsorships, in collaboration with OEC
- Track relevant metrics, and develop reporting / present outputs
- Continually contribute to process and capability innovation through assessments and recommendations
- Stay current on all processes and procedures related to Congresses and Sponsorships
- Continually seek out best practices from other Abbvie franchises
Benefits
- paid time off (vacation, holidays, sick)
- medical/dental/vision insurance
- 401(k)
- long-term incentive programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
