Marketing Manager, Gaming Events - ReedPop

RELX•Norwalk, CT

About The Position

ReedPop is seeking a Marketing Manager, PAX to join their team. This role is responsible for growing brand awareness, attendance, and long-term engagement across the PAX portfolio, which includes PAX West, PAX East, and PAX Unplugged. The position focuses on executing integrated, data-informed campaigns to attract new audiences and strengthen relationships with existing fans. The Marketing Manager will work closely with marketing and event teams to achieve these goals.

Requirements

Demonstrate experience delivering marketing for consumer brands, events, or comparable audiences
Experience running targeted, high-return ad campaigns preferred
Have experience with Adobe Creative Suite (InDesign, Illustrator, and Photoshop) or designing branded marketing assets with Canva
Possess strong copywriting, communication, and stakeholder collaboration skills
Be experienced with social media marketing, digital advertising, brand positioning, and marketing analytics
Have practical knowledge of major social platforms and advertising tools, including Meta, Google, and TikTok
Demonstrate an organized, proactive approach with strong attention to detail and ownership of outcomes
Have the ability to adapt in a fast-paced environment with changing priorities and timelines
Possess a collaborative mindset that values learning, feedback, and shared success
Be willing to travel domestically and internationally several times per year, including some weekends

Responsibilities

Develop strategy, positioning, and key communications for the PAX games events portfolio in partnership with Event Managers and cross-functional teams
Lead and support the PAX marketing team, external PR partners, and contracted vendors
Plan and execute comprehensive marketing campaigns focused on attendee acquisition, retention, and engagement
Build and manage a year-round, multi-event marketing and communications calendar
Track, analyze, and report on performance metrics and ROI, proactively sharing insights and progress
Collaborate with research partners to translate audience data into effective digital content
Oversee marketing budgets, invoicing, and cost centers across multiple events each year
Ensure quality, accuracy, and timely delivery across all marketing activities