Marketing Manager - Enrollment

Sonoran University of Health Sciences • Tempe, AZ

57d • Hybrid

About The Position

Sonoran University of Health Sciences shapes a healthier future by supporting students as they train to excel as healthcare professionals, by enhancing the health and wellbeing of our patients and communities, and by discovering effective treatments for humanity grounded in the healing power of nature. Our vision is a world that embraces the healing power of nature. Located in Tempe, Arizona, the overall environment is vibrant and dynamic, with passionate students, staff, and faculty. As a private institution, Sonoran University is dedicated to fostering a supportive, inclusive community for all. Sonoran community members embody and promote inclusive excellence (IE). This includes a commitment to respecting diverse perspectives and continually advancing your understanding and practices around equity, belonging, and support for all students, employees, patients, and our greater community. You will contribute to a campus culture that embraces our core values. Summary: Reporting to the Director of Marketing and Growth, the Marketing Manager, Enrollment will manage and implement data-driven strategic marketing initiatives designed to reach, engage, and grow our funnel of qualified prospective students and build brand loyalty. This role focuses on student recruitment for all programmatic offerings and collaborates closely with Academic Deans and program directors to support new program launches. You will also engage with public relations/media opportunities, current student engagement, and marketing tactics that positively impact all aspects of Sonoran University of Health Sciences. We are looking for a passionate individual who is a problem-solver and relationship-builder, wants to connect people to their dream career, and helps Sonoran University shape a healthier future through the healing power of nature. This is a hybrid role requiring three days per week on-site at our Tempe, AZ campus. Medical, dental, vision, 401K, and generous time off available. Additional benefits include free visits to our on-campus medical facilities and discounts at our natural Medicinary.

Requirements

• Minimum BA degree in Marketing, Public Relations, Communications, or equivalent degree
• Minimum 5 years of marketing experience is preferred (in-house or agency); higher education experience is preferable but not required
• Experience developing a wide breadth of traditional and digital marketing initiatives.
• Strong understanding of social media marketing best practices, including paid and organic strategies.
• Ability to create and manage social media calendars aligned with enrollment goals.
• Expertise in SEO, GEO, and AEO strategies for higher education marketing.
• Familiarity with social analytics tools (e.g., Sprout Social, Hootsuite) and ability to interpret data for optimization.
• Proficiency in marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Slate), A/B testing, and basic HTML troubleshooting.
• Knowledge of AI-driven personalization tools, chatbots, and virtual engagement technologies.
• Understanding of VA and accreditation compliance requirements for marketing and admissions materials.
• Experience managing website content and CMS platforms (WordPress preferred).
• Strong analytical skills with the ability to interpret performance metrics and optimize campaigns.
• Comfortable attending student events and ceremonies and engaging with diverse stakeholders.
• Keen eye for design aesthetics and brand consistency.
• Ability to act independently while working effectively with a team.

Responsibilities

• Develop, implement, and optimize paid and organic campaigns to achieve quarterly and annual enrollment goals.
• Implement SEO (Search Engine Optimization), GEO (geotargeting), and AEO (Answer Engine Optimization) best practices to maximize visibility and search performance.
• Utilize marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Slate), conduct A/B testing, and apply basic HTML troubleshooting for campaign optimization.
• Create and analyze performance reports on KPIs (MQL-to-SQL conversions, CPL, ROAS, CPC) and present findings to stakeholders.
• Develop and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube) to support student recruitment and brand awareness.
• Monitor and analyze social media performance metrics; adjust strategies to optimize reach, engagement, and conversions.
• Influence and manage the content marketing editorial calendar, focusing on multi-channel storytelling and personalization for lead generation.
• Own and maintain program and admissions information on the website, ensuring accuracy, timeliness, and compliance.
• Ensure adherence to ADA accessibility standards, VA requirements, and accreditation guidelines in all marketing and recruitment materials.
• Collaborate with compliance officers to meet regulatory requirements.
• Collaborate with Admissions, Financial Aid, and Student Services for integrated messaging and recruitment strategies.
• Attend student events and ceremonies to build relationships and represent the University brand.
• Develop and maintain relationships with current students, alumni, and key stakeholders to support recruitment and engagement initiatives.
• Support campus visit programs and admitted student events as part of the yield strategy.
• Leverage AI-driven personalization and virtual engagement tools (e.g., social automation, chatbots, virtual tours) to enhance prospective student experience.
• Maintain business intelligence initiatives, including competitor marketing analysis.
• Assist with PR opportunities, community outreach, and alumni-driven recruitment initiatives.
• Oversee maintenance of digital reputation and profiles, including web presence, social media, and Google Business.

Benefits

• Medical, dental, vision, 401K, and generous time off available.
• Additional benefits include free visits to our on-campus medical facilities and discounts at our natural Medicinary.
• Qualifying employees enjoy comprehensive medical, dental, and vision plans, vacation time, 12 paid holidays, a 401(k) plan with a discretionary match, and employer-sponsored life, AD&D, and long-term disability coverage.
• Every team member benefits from paid sick time, access to Aflac, and exclusive perks like free office visits at our Medical Center and Neil Riordan Center, plus discounts at the largest medicinary in the Southwest - with shipping available!
• Enjoy delicious savings at our onsite café, or unwind in our fully equipped employee breakroom with a full kitchen, coffee, and new snacks every month.
• Prioritize your wellness with free personalized nutritional care, a yoga studio, a fitness center, and covered parking.
• Explore a wealth of knowledge in our library, rock your Sonoran pride on Casual Wednesdays, and be celebrated our annual Employee Appreciation Day.
• Want more? Access exclusive deals on attractions, shows, shopping, and more through Tickets At Work and LifeMart.
• With a flexible hybrid work environment and an inspiring culture, Sonoran University is where passion and purpose meet to create a workplace like no other!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services