Director, Business Development, Marketing & Enrollment

NeighborHealth•Revere, MA

About The Position

The Director of Business Development, Marketing & Enrollment serves as the strategic and operational leader responsible for driving the growth of the Neighborhood PACE program participants through coordinated business development, marketing, and enrollment efforts. This role integrates outreach strategy, market intelligence, referral relationship cultivation, brand awareness, and enrollment management into one cohesive function that ensures the program meets and exceeds set monthly participant enrollee goals. The Director oversees all aspects of referral generation, marketing campaigns, and participant conversion, ensuring alignment with organizational priorities, regulatory requirements, and the broader mission of expanding access to comprehensive, community-based care for older adults. By leading high-performing teams across business development, marketing, and enrollment, the Director ensures a seamless experience from initial interest through participant onboarding while ensuring maximization of efficiency, compliance, and participant experience satisfaction. Collaborate with executive leaders to develop and is charged with executing a comprehensive annual and quarterly Business Development and Marketing Plan aligned with NH PACE growth objectives and the broader NH strategy. Integrate business development, marketing, and enrollment strategies into a single coordinated roadmap effort that reflects market trends, pipeline analytics, and regulatory requirements and implications. Lead cross-departmental collaboration with clinical, operational, and health plan leadership to ensure alignment on PACE participant growth goals and ongoing engagement strategies. Serve as the primary liaison for all internal and external referral partnerships and outreach initiatives. Use data-driven insights to identify emerging opportunities, evaluate performance, and guide territory and referral strategy adjustments. Provide oversight of all demand-generation initiatives and ensure coordination with NH marketing for consistent branding and message delivery. Oversee the design and implementation of annual marketing campaigns and outreach efforts tailored to the PACE eligible population.

Requirements

Bachelor’s degree required, Master’s degree in Business Administration, Healthcare Management, Marketing, or related field preferred.
Minimum of 7–10 years of progressive leadership experience in healthcare marketing, business development, or enrollment management, ideally within a PACE, managed care, or senior services setting.
Ability to use data to evaluate outcomes required
Proven ability to lead high-performing teams across multiple functional areas.
Strong understanding of PACE regulatory requirements, compliance standards, and participant eligibility processes.
Demonstrated expertise in data-driven decision-making, CRM utilization (Salesforce preferred), and market strategy execution.
Excellent communication, relationship-building, and presentation skills.

Responsibilities

Collaborate with executive leaders to develop and is charged with executing a comprehensive annual and quarterly Business Development and Marketing Plan aligned with NH PACE growth objectives and the broader NH strategy.
Integrate business development, marketing, and enrollment strategies into a single coordinated roadmap effort that reflects market trends, pipeline analytics, and regulatory requirements and implications.
Lead cross-departmental collaboration with clinical, operational, and health plan leadership to ensure alignment on PACE participant growth goals and ongoing engagement strategies.
Serve as the primary liaison for all internal and external referral partnerships and outreach initiatives.
Use data-driven insights to identify emerging opportunities, evaluate performance, and guide territory and referral strategy adjustments.
Provide oversight of all demand-generation initiatives and ensure coordination with NH marketing for consistent branding and message delivery.
Oversee the design and implementation of annual marketing campaigns and outreach efforts tailored to the PACE eligible population.