Marketing Director (Business Development)

Huntsville Healthcare•Huntsville, TX

4d•Onsite

About The Position

Huntsville Health Care Center is seeking an energetic, relationship-driven Marketing Director to lead our business development efforts and strengthen our presence within the local healthcare community. This role is highly field-based , focusing on generating referrals, cultivating partnerships, and promoting our skilled nursing facility as a trusted provider of post-acute and long-term care. If you thrive in the community, enjoy meeting new people, and excel at building meaningful professional relationships, this is an excellent opportunity to make a measurable impact on census growth and community engagement. Position Overview The Marketing Director is responsible for developing and executing a proactive marketing and outreach program that identifies referral sources, nurtures strong partnerships, and supports the admissions process. This role requires professionalism, creativity, strong communication skills, and a compassionate understanding of the needs of geriatric residents and their families.

Requirements

High School Diploma or equivalent required; degree in healthcare, marketing, public relations, or related field preferred
Prior experience in healthcare marketing, admissions, business development, or a skilled nursing facility is required.
Knowledge of Medicare, Medicaid, managed care, and related funding sources
Understanding of geriatric needs, psychosocial considerations, and healthcare community resources
Excellent interpersonal, verbal, and written communication skills
Ability to make presentations to individuals and groups
Strong organizational skills with an upbeat, self-motivated, and professional demeanor
Ability to work under emotionally stressful conditions (end-of-life situations, family needs, sensitive transitions)
Proficient with computers, office systems, and documentation workflows
Must meet local health and regulatory requirements, including background checks and screenings
Flexibility to attend evening or weekend events as required

Responsibilities

Develop and maintain a results-driven marketing program that identifies and nurtures referral sources
Build and strengthen relationships through regular field visits to hospitals, physicians, case managers, discharge planners, insurance providers, community groups, and other referral partners
Conduct facility tours when needed, pre-admission interviews, and promote Huntsville Health Care Center’s services to prospective residents and families
Participate in the admissions process, including assessments, benefit verification, rate discussions, and required documentation
Maintain accurate records of marketing activities, referral interactions, and census-supporting efforts
Attend community meetings, networking events, civic groups, and outreach opportunities
Encourage community involvement by inviting groups to visit, volunteer, or host events at our facility
Collaborate closely with the Administrator, Social Services Director, Business Office, and Director of Nursing to support smooth admissions
Assist residents and families with care planning, advance directives, insurance processes, and community resources
Maintain strong relationships with current residents and families to help identify and resolve concerns
Support census management efforts through communication, follow-up, and documentation
Perform all other duties as assigned