Director, Business Development and Marketing

Lifepoint Health • Sacramento, CA

2h

About The Position

The Director of Business Development is responsible for the planning and execution of strategic marketing, admissions growth, and referral development efforts for the facility. This leader directs the Clinical Liaison and Admissions teams and develops data-driven business plans to increase patient census and expand market presence.

Requirements

• Bachelor’s degree in Business, Marketing, or Clinical discipline required
• Minimum five years of healthcare management experience preferred.
• Valid driver’s license and clean driving record required.

Nice To Haves

• MBA preferred.

Responsibilities

• Develop and implement a comprehensive business plan targeting census and payer mix growth, updated quarterly to reflect progress and adjustments.
• Provide leadership and oversight to Clinical Liaison and Admissions teams.
• Maintain a database system for market analytics, including community demand, utilization trends, referral patterns, and competitor analysis.
• Ensure patient referrals are clinically appropriate and support families in informed admission decisions.
• Design and execute annual and as-needed marketing plans aligned with long- and short-term facility goals.
• Collaborate with managed care organizations, physicians, and internal leaders to develop joint business plans, feasibility studies, and new service line strategies.
• Serve as a liaison with referral sources, case managers, and managed care providers to drive revenue while maintaining a focus on quality care.
• Perform other duties as assigned.

Benefits

• Comprehensive medical, dental, and vision plans, plus flexible-spending and health- savings accounts
• Competitive paid time off
• Income-protection programs, such as life, accident, critical-injury insurance, short-and long-term disability, and identity theft coverage
• Tuition reimbursement, loan assistance, and 401(k) matching
• Employee assistance program including mental, physical, and financial wellness
• Professional development and growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Director