Marketing Manager- Ecommerce Program Manager

Weisiger Group•Charlotte, NC

6d•Onsite

About The Position

Carolina Cat is seeking an Ecommerce Program Manager to lead the development and implementation of their B2B e-commerce strategy. This role is responsible for delivering a world-class customer experience through the integration of OEM and dealer digital applications. The ideal candidate will drive customer adoption of e-commerce solutions, lead the discovery and development of a dealer e-commerce solution, and collaborate extensively with sales, IT, and OEM teams. The role involves evaluating customer digital journeys, recommending enhancements, and ensuring the dealership meets Caterpillar's Digital Excellence Program requirements. This is a strategic role for an individual with a creative mindset, well-versed in e-commerce and UX applications, with a proven track record of designing digital experiences that foster customer adoption and revenue growth.

Requirements

Bachelor’s Degree from a four-year college or university in Business, Marketing, Information Technology, or a related area of study and a minimum of 7 years of progressively more senior responsibilities as it relates to e-commerce, marketing, digital strategy, customer experience or sales; or equivalent combination of education and experience.
Deep understanding of digital and e-Commerce practices, technologies and applications.
Experience with competitive brands or like-minded categories of business targeting a similar type of buyer segment.
Experience with a retail-centric organization, preference for dealer or franchise-based brands.
Demonstrated ability to execute innovative and results-focused marketing programs and campaigns consistent with marketing best practices.
Exceptional written, oral and presentation skills with advanced PowerPoint presentation skills.
Ability to work closely with cross-functional teams, including Marketing, IT, Legal and HR.
Analytical skills to report KPIs and identify trends and challenges, using data to drive actionable customer-focused insights.
A high level of attention to detail and good organizational skills.
Able to interpret business needs into digital experience opportunities.
Must be passionate about user experience and demonstrate a willingness to stay up-to-date with an ever-changing list of best practices, new technologies and new ideas.
Proficient in Microsoft Office, Smartsheets, Project Management Applications (Wrike), and Google Analytics.

Nice To Haves

Prior experience using CRM tools (Salesforce) and marketing automation platforms (Marketing Cloud and Pardot) a plus, but not required.
Professional certifications in digital marketing, e-commerce, or project management, such as Certified E-commerce Professional (CEP), Salesforce Marketing Cloud, or Google Analytics Certification, can be advantageous.

Responsibilities

Developing and executing an e-commerce strategy in alignment with overall business goals.
Responsible for the administration, support, customer care, and growth of Caterpillar and dealer e-commerce and digital applications.
Analyzing market trends and adapting strategies to compete with other brands in the industry effectively.
Collaborating with IT and Marketing departments to integrate technologies that improve the online customer experience.
Collaborating with marketing specialists to produce relevant marketing campaign and journey experiences to foster and grow activation, adoption and retention of Caterpillar and dealer e-commerce and digital applications.
Monitoring online sales and promotional activities to gauge responses to site updates, new product introductions, and other changes.
Identifying, managing and implementing integrated procurement projects and related customer requests.
Generating reports on e-commerce activity and performance, discussing the findings with senior leadership, and proposing new strategies to improve results.
Leading Caterpillar’s Digital Excellence program by delivering against the requirements, targets and attributes expected of the program annually.
Participating in pilots by the Caterpillar Digital and Aftermarket teams to continue to position Carolina Cat as a top dealer in digital excellence and delivering on global best practices in the dealer community.
Coordinating with appropriate teams to manage product listings, descriptions, and inventory levels.
Providing timely, in-depth analysis on web performance on all OEM web applications to gain a deeper understanding of customer/prospect behavior and leverage insights in marketing strategy to drive incremental online parts sales and application adoption.
Helping identify and troubleshoot UI and UX problems based on customer feedback, analytics, and business objectives.
Overseeing coordination of User Acceptance testing for all Caterpillar system related updates and changes to OEM applications.
Ensuring compliance with legal regulations in online sales, including data protection laws.
Staying up-to-date with the latest developments in e-commerce technology best practices.
Other duties as assigned.