Marketing Manager, Domestic Solutions

World Group•Rocky River, OH

17h•Hybrid

About The Position

Join a 50+ year legacy brand and one of the Top 10 drayage providers in the nation as the go-to marketing partner for our commercial, driver, and brand growth strategies. As Marketing Manager, Domestic Solutions, you will help amplify CPG’s national voice, refine its identity, and drive high-impact marketing that reaches customers, prospects, and drivers across the U.S. This role blends strategic planning with creative execution. You’ll lead campaign development and storytelling across channels, support sales enablement, and build compelling content that feeds pipeline, driver loyalty, and brand recognition. You’ll also supervise a Marketing Coordinator to help bring your vision to life.

Requirements

3–5 years minimum in B2B or blue-collar audience marketing (transportation or logistics a plus).
Strong writing, layout, and project coordination skills.
Experience with digital marketing execution and campaign management.
Familiarity with HubSpot, Salesforce, Canva, and WordPress or similar tools.

Nice To Haves

Prior experience managing junior team members or freelancers preferred.
A proactive marketing generalist who thrives on turning goals into campaigns.
A strong communicator with a talent for writing, storytelling, and messaging strategy.
A relationship builder who can work across departments and build trust with Commercial and Driver Experience leaders.
A mentor who can guide junior talent while executing at a high level.
A resourceful, self-starter who’s comfortable juggling multiple deadlines in a fast-paced, entrepreneurial environment.

Responsibilities

Brand Voice & Storytelling Champion CPG’s brand identity and tone across all customer, driver, and partner communications.
Maintain a forward-looking editorial calendar aligned with commercial and recruiting priorities.
Evolve messaging to reflect our values: reliability, family-owned service, innovation, and operational excellence.
Maintain relationships with customer associations and media publications to help amplify our brand story and milestones.
Assist with producing and executing internal communications such as monthly Townhalls and terminal digital signage to keep internal teams aligned to our external efforts and identity
Design and lead integrated campaigns across email, social, web, and events.
Align campaign goals to Commercial and Recruiting KPIs: Acquisition, Retention, Brand Awareness.
Support major moments such as quarterly pushes, recruiting sprints, trade shows, or system launches.
Develop content to feed the commercial funnel and driver pipeline (e.g., thought leadership, service updates, case studies, recruiting features).
Translate internal, customer, and market insights into compelling marketing narratives.
Write and manage social media, blog, email, portal, and internal communication content.
Create custom pitch decks, leave-behinds, and sales tools in collaboration with the Commercial team.
Support recruiting and driver experience collateral across digital and printed formats.
Design in PowerPoint or Canva and brief the Design team for more advanced needs.
Supervise a Marketing Coordinator to assist with content production, scheduling, and execution.
Partner with Creative Services, Recruiting, Sales, and Driver Experience for alignment and consistency.
Collaborate with Marketing Ops for campaign setup support and performance reporting.
Monitor campaign KPIs, engagement metrics, and segment-level results.
Share learnings and recommendations with Marketing Ops, SVP of Marketing & HR, EVP of Commercial, Driver Experience Team.
Use results to iterate and improve future campaign performance.