Marketing Manager, Demand & Field Programs

Anvilogic Inc

About The Position

Anvilogic is a Palo Alto-based AI cybersecurity startup founded in 2019 by security veterans and data scientists from Fortune 500 companies. Our mission is to democratize threat detection and hunting for today’s SOC teams to easily be done across hybrid, multi-clouds and security data lakes without needing to centralize data or rip and replace tools. Further, with our investments in AI-powered automation of detection-as-code to create, test, tune and deploy detections, SOC users can implement high-efficacy detection and hunting techniques without writing a single line of code nor manually wrangling data. Anvilogic raised $45M Series C funding in April 2024 and is backed by top-tier VC firms and prominent industry executives. Anvilogic’s AI-powered Multi-Data Platform SIEM is used by many of the industry’s most advanced security teams. Learn about our customers: anvilogic.com/customers About the Role We’re looking for a hands-on Marketing Manager to help execute and scale our demand generation engine across campaigns, webinars, field marketing, partner programs, and tradeshows. This role is ideal for someone who is hungry to grow their marketing career and thrives in execution, loves running programs end-to-end, and understands how marketing supports pipeline and revenue. You’ll work closely with demand gen, sales, partner marketing, and operations to bring campaigns to life owning logistics, timelines, promotion, and performance tracking in HubSpot.

Requirements

3–6 years of B2B marketing experience (SaaS or enterprise preferred)
Hands-on experience with HubSpot (campaigns, email, workflows, reporting)
Experience supporting webinars, field events, and tradeshows
Strong project management skills and attention to detail
Comfortable working cross-functionally with sales, partners, and operations
Ability to manage multiple programs at once without dropping details

Nice To Haves

Experience in enterprise, security, data, or infrastructure markets
Familiarity with Salesforce integration
Experience supporting ABM or account-based field programs
Comfort working in a fast-growing or early-stage environment

Responsibilities

Support the execution of integrated demand generation campaigns across digital, events, and partners
Manage timelines, assets, and promotion plans for multi-channel campaigns
Coordinate with the small, but mighty marketing team to ensure campaigns launch on time and on brand
Build a webinar program from the ground up: third-party, “homegrown”, partner, sales-executed (ABM)
Own webinar logistics end-to-end (planning, setup, promotion, execution, follow-up)
Manage webinar tools and integrations with HubSpot
Coordinate speakers (internal, customers, partners)
Build post-webinar nurture and follow-up flows with demand gen and sales
Support field marketing programs including regional events, executive dinners, and roadshows
Manage tradeshow execution: booth logistics, shipping, swag, staffing schedules, lead capture, and post-event nurture and follow-up flows with demand gen and sales
Partner with sales on event planning, invitations, and follow-up strategy
Track event performance and pipeline influence
Support partner marketing manager with co-marketing initiatives with technology and channel partners
Coordinate joint webinars, events, and campaigns
Manage timelines, approvals, and execution across internal and partner teams
Oversee database growth and health
Build and manage campaigns, lists, forms, workflows, and emails in HubSpot
Ensure accurate lead routing, lifecycle stages, and campaign attribution
Support reporting on campaign performance, ROI, and pipeline impact
Maintain clean data and documentation for repeatable execution