Marketing Manager, Customer Advocacy

VenturED Solutions

1d

About The Position

Marketing Manager, Customer Advocacy Position Overview: The Customer Advocacy Marketing Manager leads programs that turn satisfied customers into active advocates, strengthening brand credibility, accelerating revenue, and deepening customer loyalty. This role owns the strategy and execution of advocacy initiatives including customer communities, success storytelling, awards, and experiential programs. Working cross-functionally with Marketing, Sales, Partner Success, and Events, you will scale customer advocacy efforts that support pipeline acceleration, retention, and brand visibility. Position Description: Core Responsibilities: Customer Advocacy & Community With Partner Success, build and manage a scalable customer advocacy program, including advocate recruitment, engagement, and readiness for co-marketing activities. Maintain an advocate database, tracking engagement, participation, and impact. Partner with Sales to provide customer references, proof points, and advocacy support that accelerates deal cycles. Customer Storytelling & Content Own the customer advocacy content strategy, including case studies, testimonials, and customer success stories. Collaborate with Marketing, PR, and Sales Enablement to activate customer stories across campaigns, events, media, and lifecycle programs. Maintain a centralized repository of approved customer assets for cross-team use. Customer Experiences, Awards, & Programs Design and execute customer awards, recognition programs, and high-impact experiences that strengthen relationships and generate buzz. Partner with Events and Marketing teams to amplify advocacy programs through campaigns, social, and field activations. Oversee branded onboarding or welcome experiences for key accounts where applicable. Engagement, Measurement & Impact Define success metrics for advocacy programs, including engagement, content usage, pipeline influence, and revenue impact. Track, analyze, and report performance to marketing and revenue leadership. Build and nurture long-term relationships with customer champions and advisory board members. Adjust priorities as needed to support high-impact advocacy initiatives and evolving business needs.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5–8 years of relative marketing experience, preferably in B2B SaaS or EdTech
• 3–5 years specifically in: Customer marketing and advocacy Brand or content marketing Community or experiential marketing Building programs from scratch
• Experience working closely with Customer/Partner Success and Sales and with HubSpot or comparable CRM and marketing automation platforms.
• Some required domestic travel (10%)

Responsibilities

• Customer Advocacy & Community With Partner Success, build and manage a scalable customer advocacy program, including advocate recruitment, engagement, and readiness for co-marketing activities.
• Maintain an advocate database, tracking engagement, participation, and impact.
• Partner with Sales to provide customer references, proof points, and advocacy support that accelerates deal cycles.
• Customer Storytelling & Content Own the customer advocacy content strategy, including case studies, testimonials, and customer success stories.
• Collaborate with Marketing, PR, and Sales Enablement to activate customer stories across campaigns, events, media, and lifecycle programs.
• Maintain a centralized repository of approved customer assets for cross-team use.
• Customer Experiences, Awards, & Programs Design and execute customer awards, recognition programs, and high-impact experiences that strengthen relationships and generate buzz.
• Partner with Events and Marketing teams to amplify advocacy programs through campaigns, social, and field activations.
• Oversee branded onboarding or welcome experiences for key accounts where applicable.
• Engagement, Measurement & Impact Define success metrics for advocacy programs, including engagement, content usage, pipeline influence, and revenue impact.
• Track, analyze, and report performance to marketing and revenue leadership.
• Build and nurture long-term relationships with customer champions and advisory board members.
• Adjust priorities as needed to support high-impact advocacy initiatives and evolving business needs.

Benefits

• Medical, Dental & Vision Benefits
• Flexible Planned Paid Time Off
• Generous Sick Leave
• Purpose-Driven Culture
• Work-Life Balance
• Passionate About Community Involvement
• Company Paid Parental Leave
• Company Paid Short Term Disability
• Remote Flexibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level