Customer Advocacy Marketing Manager

Conga•Boston, MA

12h•Hybrid

About The Position

At Conga, we’ve built a community where our colleagues can thrive. Here you’ll find opportunities to innovate and support growth through individual and team development, all within an environment where every voice is heard. Conga accelerates the customer’s journey to becoming a more connected and intelligent business. The Conga Advantage Platform is recognized worldwide for enhancing this journey, bringing together Configure, Price, Quote, Contract Lifecycle Management, and Document Automation capabilities on a single open platform. It integrates seamlessly with any ERP, CRM, and Cloud. Powered by a unified data model and purpose-built AI, Conga helps companies achieve a unique advantage—one built on seamless connection, actionable intelligence, and scalable growth. Our approach is grounded in the Conga Way, a framework that reflects our values and drives everything from hiring to decision-making, as well as key programs including recognition. Created with direct input from our colleagues, the Conga Way forms the foundation of our vibrant culture. A career that’s the whole package! At Conga, we’ve built a community where our colleagues can thrive. Here you’ll find opportunities to innovate, support for growth through individual and team development, and an environment where all voices can be heard. Conga accelerates the customer’s journey to becoming a more connected and intelligent business. The Conga Advantage Platform is recognized worldwide for enhancing this journey, bringing together Configure, Price, Quote, Contract Lifecycle Management, and Document Automation capabilities on a single open platform. It integrates seamlessly with any ERP, CRM, and Cloud. Powered by a unified data model and purpose-built AI, Conga helps companies achieve a unique advantage—one built on seamless connection, actionable intelligence, and scalable growth. Our approach is grounded in the Conga Way, a framework for what we stand for and everything we do as an organization — from hiring to decision making and product development. Developed with direct input from our colleagues, the Conga Way is the foundation for our culture. This Customer Advocacy Marketing Manager will own the strategy, development, execution, and measurement of customer advocacy programs that elevate customer voices and turn satisfied customers into active champions. This role partners closely with Customer Success, Product Marketing, Sales, the broader Marketing organization, and Community teams to recruit, nurture, and activate advocates across sales references, analyst relations, case studies, events, and peer programs—ensuring advocacy efforts directly support pipeline, expansion, retention, and brand credibility. Customer advocacy is a critical growth engine in B2B. From influencing buyers through peer proof, to accelerating deals, driving renewals, and strengthening long-term loyalty, this role shapes how the market hears and trusts our customer stories. You will help define the company’s external credibility by building a scalable advocacy program that connects authentic customer voices to revenue impact and customer lifetime value. This role plays a central part in strengthening our brand, sales effectiveness, customer satisfaction and retention.

Requirements

You have 5-8+ years of experience in customer advocacy, customer success, business development, or broader marketing roles in a B2B SaaS environment, with a proven track record of building programs and succeeding in customer-facing roles. You’ve partnered with a diverse set of cross-functional teams to drive meaningful customer and business outcomes.
Proven experience building and running customer advocacy programs in a B2B SaaS environment. Skilled in program strategy, recruitment frameworks, messaging, campaign planning, and operational execution.
You believe customers are the company’s most valuable asset. You are passionate about creating mutually beneficial relationships that recognize, celebrate, and amplify customer success while delivering real value back to advocates.
You thrive in cross-functional environments and enjoy partnering with Sales, Customer Success, Product Marketing, Field Marketing, and Executives to align advocacy with business priorities. You build trust easily with customers and internal stakeholders alike.
You translate customer success and technical outcomes into compelling, credible stories that resonate with buyers and executives alike. You’re comfortable recruiting and engaging senior-level advocates, interviewing customers, and creating advocacy content for multiple audiences—from C-suite leaders to practitioners. You clearly present narratives and program outcomes that build trust, influence decisions, and showcase measurable business impact.
You quickly master new platforms and thrive in complex systems environments. You design efficient processes, maintain clean data, and continuously improve workflows to scale programs with accuracy and impact. You’re comfortable troubleshooting issues, identifying gaps, and partnering with operations and IT to keep programs running smoothly.
You balance creativity with rigor, using data to track advocacy impact across pipeline influence, deal acceleration, retention, and engagement, and to continuously optimize programs. You bring strong project management and organizational discipline, managing multiple priorities and deadlines with structure, responsiveness, and clear processes that keep stakeholders aligned and programs moving forward reliably.

Nice To Haves

Hands-on experience operating and managing a customer advocacy platform, especially ReferenceEdge, including recruiting advocates, managing workflows, and scaling programs efficiently.
Experience building reports and dashboards in Salesforce to track advocacy activity, pipeline influence, and performance, and translating data into clear, actionable insights for marketing, sales, and executive stakeholders.
You don’t wait around for instruction. You’re not only proactive about completing your own work, but when you sense the need for a new focus that will benefit the organization -- you put a proposal together, talk to the team, and own it.
You proactively adopt AI-powered tools to improve efficiency, streamline workflows, and enhance experiences for internal stakeholders and customers, delivering practical innovation that scales impact.