Marketing Manager, Consulting and Law

GLG • New York, NY

7d • $70,500 - $100,000

About The Position

GLG is seeking a driven Marketing Manager, Consulting & Law to execute and scale marketing approaches for their consulting and law segments. This role will report to the Marketing Director, Corporate, Consulting and Law and will be responsible for building and running marketing programs to drive pipeline and revenue for GLG’s consulting & law client base. The position involves working closely with commercial teams and cross-functional partners to execute demand generation initiatives, manage segment-specific content, and contribute to a best-in-class marketing engine.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
• 4–7 years of progressive B2B marketing experience, ideally with exposure to professional services, consulting, law firms, or business information industries
• Demonstrated experience executing multi-channel demand generation and lifecycle marketing programs with measurable results
• Strong analytical skills; ability to interpret campaign data and translate insights into actionable recommendations
• Excellent written and verbal communication skills, with the ability to collaborate effectively with commercial and cross-functional partners
• Working knowledge of core mar-tech tools including marketing automation platforms, CRM, ABM tools, and analytics solutions
• Proven ability to manage multiple campaigns and projects simultaneously, with strong attention to detail and a bias toward flawless execution
• Collaborative, results-oriented, and comfortable operating in a fast-paced, matrixed, and global environment

Nice To Haves

• Experience with two-sided marketplace businesses and/or the research, data, or business information industry is preferred

Responsibilities

• Develop a deep understanding of the consulting & law segments—including key firms, research use cases, and buyer journeys—to inform and execute targeted marketing strategies that support pipeline and revenue goals
• Plan and execute multi-channel demand generation campaigns, including email, webinars, events, and digital programs, to drive awareness and lead generation within the consulting & law segment
• Support full-funnel marketing efforts from lead generation through SQL conversion, partnering with Commercial Operations and Campaign Management to ensure lead quality, proper handoff, and accurate attribution
• Assist in the build-out and execution of account-based marketing (ABM) programs targeting high-priority consulting accounts, including strategy, personalization, and measurement
• Collaborate with Product Marketing on go-to-market planning for new product and feature launches relevant to the consulting & law segments
• Own the content calendar, developing and project-managing the production of case studies, thought leadership, webinars, and other assets that demonstrate GLG’s expertise and authority in the space
• Monitor and report on marketing KPIs (e.g., lead volume, lead-to-SQL conversion, campaign ROI) and use performance data to identify optimization opportunities and refine campaign plans
• Coordinate with the Brand team on relevant ‘tentpole’ thought leadership initiatives and with Expert Marketing to identify opportunities to feature relevant experts in segment content

Benefits

• Comprehensive medical, dental and vision coverage effective on your first day of employment
• Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays
• 401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)
• Tuition reimbursement program for eligible courses including language skills courses
• Paid parental leave, adoption and surrogacy reimbursement
• Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways
• Other work perks and benefits available based on final job location

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level