Marketing Manager, Brand Programs

Boston Pizza International Inc•Mississauga, ON

5d•CA$78,100 - CA$88,000•Hybrid

About The Position

Boston Pizza International is seeking a Marketing Manager, Brand Programs to join their team. This is a hybrid role based in Mississauga, ON, ideally suited for candidates in the Greater Toronto Area. The Marketing Manager, Brand Programs will lead the day-to-day planning, development, execution, and measurement of national marketing programs. This role translates brand objectives into advertising campaigns, media plans, and restaurant-ready programs, ensuring alignment with internal and external partners and providing clear execution information to all Boston Pizza restaurants. The position requires a blend of creative thinking, strategic instincts, and an understanding of the restaurant business, fostering strong working relationships within a cross-functional team.

Requirements

Degree or diploma in business administration, marketing, or related field.
4–6 years of experience in marketing or related experience.
Strong communication (written, verbal and presentation) skills.
Strong Microsoft Office skills (particularly Word, PowerPoint and Excel).
Ability to work independently and with a team.
Ability to cater communications to a wide variety of audiences (franchisees, executive team, etc.).
Ability to manage complex lists of deliverables.
Strong relationship-building skills.

Nice To Haves

Experience working with (or at) an advertising agency or media agency.
Knowledge of digital media, media performance metrics, and the traditional media landscape.
Ability to inspire and motivate internal and external partners to maximize impact.
Strategic thinking, problem-solving, time-management, and cross-functional consensus-building skills.
Passion for advertising, media, and the hospitality industry.

Responsibilities

Plan, execute, and measure the performance of each on-premises Marketing program through collaboration with internal cross-functional team members and external partners.
Act as the main day-to-day point of contact with BP agency partners (advertising, P.R., media), ensuring an organized flow of communication.
Oversee the development of communications (written, video, etc.) to restaurants on the specific details of each Marketing program.
Maintain the Marketing program workback schedules to ensure all key timelines are met.
Oversee all logistics related to photoshoots and other productions.
Stay abreast of media and advertising industry trends to ensure that Boston Pizza’s Marketing programs remain industry-leading and highly impactful.
Lead periodic reporting on key program metrics including sales performance, media performance and restaurant feedback, to be shared with key internal stakeholders.
Build and publish post-reports and share key learnings, to inform future Marketing programs.