Marketing Manager – Americas

Zero Motorcycles•Scotts Valley, CA

15d•$110,000 - $130,000•Onsite

About The Position

What You Will Do: Regional Marketing Strategy & Execution Develop and implement annual and quarterly marketing plans for ROW regions in alignment with global brand objectives. Manage regional marketing budgets, ensuring optimal allocation of resources to drive ROI. Adapt global campaigns and creative assets to local market languages, cultures, and needs. 2. Public Relations & Communications Develop and maintain strong relationships with regional media, influencers, and industry partners. Plan and coordinate press releases, product launches, and media test ride events. Manage external PR agencies to ensure alignment with brand messaging and tone. Oversee translation and localization of global PR content for local markets. 3. Dealer & Distributor Marketing Support Create and manage dealer marketing programs and toolkits, including: Point-of-Purchase (POP) materials: signage, brochures, digital displays, and showroom branding. Dealer landing sites and microsites: coordinate with digital teams to ensure brand compliance and lead capture integration. Dealer social media marketing: develop templates, content calendars, and best practices to empower dealers’ local engagement. Support distributors with local campaign planning and lead follow-up strategies. Track and report on dealer marketing performance metrics and effectiveness. 4. Events & Experiences Plan, coordinate, and execute regional events such as trade shows, consumer demo days, dealer meetings, and press events. Manage event logistics, budgets, and post-event analysis in coordination with regional Sales and Service teams. Support distributor and dealer participation in local events to maximize brand presence and lead generation. 5. Digital & Social Media Marketing Work with the global digital team to tailor and localize paid, owned, and earned media campaigns. Support content creation for regional digital channels, ensuring alignment with brand voice and visuals. Monitor regional social performance, community engagement, and feedback trends. 6. Cross-Functional Collaboration Partner with Sales, Product, and Customer Service teams to ensure cohesive messaging and marketing support. Liaise with global creative, digital, and analytics teams to maintain brand consistency and optimize campaign performance. 7. Launching New Distribution Partners Lead the go-to-market marketing strategy for new distribution and retail partners across ROW sub regions. Collaborate with Sales and Business Development teams to ensure smooth onboarding and strong initial brand presence in new markets. Develop and deliver launch toolkits including press materials, event concepts, digital campaign assets, and local adaptation of global creative. Coordinate launch events, press introductions, and social media rollouts to create awareness and credibility in new territories. Provide ongoing support to new partners during their first year of market activation, ensuring consistent execution and brand alignment.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field; or relevant work experience.
5–8 years of marketing experience, ideally in the powersports, automotive, or premium consumer goods industries.
Proven experience managing PR, events, and dealer/distributor marketing programs across multiple countries.
Demonstrated success launching marketing initiatives with new distribution partners or in new market entries.
Strong project management skills with the ability to handle multiple priorities and stakeholders.
Excellent communication and cross-cultural collaboration skills.
Fluent in English; additional language(s) preferred (e.g., Spanish, French).
Exceptional communication and presentation skills.
Ability to travel domestically and internationally (30–60%).
Selected candidate must be authorized to work for any US company, without current or future need of sponsorship for US work authorization.
Ability to communicate in real-time with internal and external partners
Ability to load and unload motorcycles from a trailer
Ability to lift 30+ pounds
Travel for this role is significant, 30-60%, including domestic and international travel.

Nice To Haves

Passion for motorcycles, sustainability, and innovation a strong plus.

Responsibilities

Regional Marketing Strategy & Execution Develop and implement annual and quarterly marketing plans for ROW regions in alignment with global brand objectives.
Manage regional marketing budgets, ensuring optimal allocation of resources to drive ROI.
Adapt global campaigns and creative assets to local market languages, cultures, and needs.
Public Relations & Communications Develop and maintain strong relationships with regional media, influencers, and industry partners.
Plan and coordinate press releases, product launches, and media test ride events.
Manage external PR agencies to ensure alignment with brand messaging and tone.
Oversee translation and localization of global PR content for local markets.
Dealer & Distributor Marketing Support Create and manage dealer marketing programs and toolkits, including: Point-of-Purchase (POP) materials: signage, brochures, digital displays, and showroom branding.
Dealer landing sites and microsites: coordinate with digital teams to ensure brand compliance and lead capture integration.
Dealer social media marketing: develop templates, content calendars, and best practices to empower dealers’ local engagement.
Support distributors with local campaign planning and lead follow-up strategies.
Track and report on dealer marketing performance metrics and effectiveness.
Events & Experiences Plan, coordinate, and execute regional events such as trade shows, consumer demo days, dealer meetings, and press events.
Manage event logistics, budgets, and post-event analysis in coordination with regional Sales and Service teams.
Support distributor and dealer participation in local events to maximize brand presence and lead generation.
Digital & Social Media Marketing Work with the global digital team to tailor and localize paid, owned, and earned media campaigns.
Support content creation for regional digital channels, ensuring alignment with brand voice and visuals.
Monitor regional social performance, community engagement, and feedback trends.
Cross-Functional Collaboration Partner with Sales, Product, and Customer Service teams to ensure cohesive messaging and marketing support.
Liaise with global creative, digital, and analytics teams to maintain brand consistency and optimize campaign performance.
Launching New Distribution Partners Lead the go-to-market marketing strategy for new distribution and retail partners across ROW sub regions.
Collaborate with Sales and Business Development teams to ensure smooth onboarding and strong initial brand presence in new markets.
Develop and deliver launch toolkits including press materials, event concepts, digital campaign assets, and local adaptation of global creative.
Coordinate launch events, press introductions, and social media rollouts to create awareness and credibility in new territories.
Provide ongoing support to new partners during their first year of market activation, ensuring consistent execution and brand alignment.