About The Position

The Marketing Manager – Alpine & Protective, North America is the strategic architect and business leader responsible for building, budgeting, and executing the regional marketing roadmap across the United States and Canada. Based at our North American headquarters in Ogden, UT, this role moves beyond grassroots activations. We are seeking a data-driven, commercially minded brand strategist who can couple deep winter sports market knowledge with rigorous financial literacy and business acumen. Acting as the vital link between Salomon Global Brand HQ and the North American market, you will develop a regional marketing strategy spanning trade, media, sports marketing, and community. You will work in lockstep with the Category Manager (Product), Sales Directors, and field Sales Reps to ensure marketing initiatives directly drive commercial growth and retail success.

Requirements

  • Advanced data-driven decision making and campaign performance tracking.
  • Strong understanding of marketing's impact on business financials, margins, inventory lifecycles, and retail sell-through metrics.
  • Bachelor’s degree in Business Administration, Marketing, Finance, or a highly relevant quantitative field.
  • 5–7+ years of progressive marketing experience within the consumer goods, outdoor, or action sports industries.
  • Deep understanding of the North American specialty ski retail landscape.
  • Minimum 2+ years of direct management experience, with a track record of driving accountability across a distributed team.
  • Exceptional interpersonal skills to interface between corporate directors, product managers, and sales reps.
  • Authentic, deep knowledge of the North American alpine ski and freeride industry, trends, and culture.
  • Must be based out of, or willing to relocate to, the Ogden, Utah headquarters.

Responsibilities

  • Build and own the comprehensive North American marketing strategy for the Alpine and Protective categories, translating global directives into regionally optimized playbooks.
  • Manage the North American alpine marketing budget, including ROI modeling, variance tracking, and spend optimization.
  • Partner with the Category Manager to align product lifecycles with marketing initiatives.
  • Collaborate with Sales Directors and field Sales Reps to ensure marketing activations support commercial sell-in and sell-through.
  • Partner with the global Category Marketing Manager to ensure brand consistency and alignment.
  • Architect Joint Marketing Plans (JMPs) for key retail accounts to drive measurable business growth.
  • Define the framework for North American visual merchandising, window campaigns, and retail training programs.
  • Direct, mentor, and manage a team of two Associate Marketing Managers, establishing KPIs and operational excellence.
  • Maintain an analytical grasp on the North American winter sports landscape, competitive shifts, and consumer behavior to refine marketing strategies and provide business intelligence to Global Brand HQ.
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