Marketing Manager - Aftermarket and Service

Briggs and Stratton Corporation•Milwaukee, WI

69d•Hybrid

About The Position

As a Manager Marketing your goal is to develop and implement marketing strategies and programs for the Service business and its channels of distribution. #LI-MD1 #LI-Hybrid You will do this by: Defining, developing, and leading the marketing strategy for the Service business to grow sales and create a stronger link with our customers Collaborating with Marketing Leadership as well as across different departments to create programs that support the development & sale of after market products Planning, budgeting, coordinating and developing marketing programs that support the sale of all company products sold through the assigned distribution channels Evaluating channel marketing needs and making recommendations to leadership for strategic planning Assisting team to develop and launch new products and new product lines Assisting with achieving annual sell-thru objectives for assigned channel of distribution Developing and implementing a digital marketing strategy and tactics to maximize sales Working with sales leadership to incorporate education and training materials in marketing programs Maintaining and updating market intelligence databases on pricing, market share, volume, and competitors Assisting with the development of labeling and branding and drives execution of that effort Researching and evaluating best practices to further support the improvement of Marketing processes Developing recommendations to share with Marketing Leadership The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities. You are the kind of person who is/has: Resourceful A self-starter Passionate about building marketing programs Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world's largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton, Vanguard, Ferris, Simplicity, Snapper, Billy Goat, Allmand, SimpliPhi, Branco and Victa brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.

Requirements

Bachelor's Degree in Marketing or related field OR equivalent education and experience
Minimum of seven years experience in marketing industry or related field
Experience working with parts - for instance - maintenance and repair, genuine vs OEM preferred
Experience working with distribution centers and dealer channels preferred
Experience in social media strategy - planning & implementation preferred
Familiarity/experience with loyalty programs preferred
Experience with/ability to maintain and update web pages preferred
Strong knowledge of Business-to-Consumer and Business-to-Business marketing practices
Excellent written and verbal communication skills to effectively communicate to team members, stakeholders, and customers
Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization
Must be resourceful and team focused, have strong problem solving skills, a strong initiative for efficiency and quality and be a proven self-starter
Ability to travel 20-30% annually domestically

Responsibilities

Defining, developing, and leading the marketing strategy for the Service business to grow sales and create a stronger link with our customers
Collaborating with Marketing Leadership as well as across different departments to create programs that support the development & sale of after market products
Planning, budgeting, coordinating and developing marketing programs that support the sale of all company products sold through the assigned distribution channels
Evaluating channel marketing needs and making recommendations to leadership for strategic planning
Assisting team to develop and launch new products and new product lines
Assisting with achieving annual sell-thru objectives for assigned channel of distribution
Developing and implementing a digital marketing strategy and tactics to maximize sales
Working with sales leadership to incorporate education and training materials in marketing programs
Maintaining and updating market intelligence databases on pricing, market share, volume, and competitors
Assisting with the development of labeling and branding and drives execution of that effort
Researching and evaluating best practices to further support the improvement of Marketing processes
Developing recommendations to share with Marketing Leadership