Marketing Liaison- LTACH - F/T Days
About The Position
The Marketing Liaison is responsible for developing and implementing comprehensive marketing admissions that align with business objectives for the Long Term Acute Care Hospital (LTACH). Responsible for identification, development and realization of profitable growth through the marketing and sales of LTACH services/programs. The liaison performs an integral role in identifying, attracting and building new patients/clients accounts, servicing and maintaining relationships with current and prospective patients/clients. Specific objectives are to increase awareness, reputation, and preference while driving patient volume to the LTACH. Must be highly analytical focused on market analysis, market development and growth opportunities. Will be responsible for writing and editing marketing communication materials, articles, and promotional pieces; supporting LTACH and system-wide marketing efforts including special events, openings, and market research. Must be able to provide social media messaging and new social/digital strategies in conjunction with the LTACH to generate leads and grow the business while supporting Hackensack Meridian Health's brand identity and strategies. Will work collaboratively with integrated marketing, communication and outreach teams, along with the CEO of LTACH Division.
Requirements
- Minimum of 5 years of marketing experience
- Strong grammar skills
- Proven ability to understand patient clinical issues
- Excellent communicator: well-spoken with excellent writing skills
- Independent self-starter with a sense of urgency and a strong desire to consistently advance the goals
- Strong multiple project management skills with an affinity for consistently producing high-quality work
- Customer focused with a passion for customer service
- Experience evaluating and assessing internal and external client/patient needs
- Experience in maintaining ongoing business dashboards
- Excellent knowledge of marketing fundamentals
- Good leadership, team player and interpersonal skills
Nice To Haves
- Bachelor's degree in Nursing, preferred
- Prior healthcare marketing experience preferably in a hospital setting
- Graduate of accredited nursing program preferred
- NJ State Professional Registered Nurse License
Responsibilities
- Designs and implements marketing strategies aligned with business strategy
- Identifies, develops and realizes profitable growth through the marketing and sales of LTACH services/programs
- Performs an integral role in identifying, attracting and building new patients/clients accounts, servicing and maintaining relationships with current and prospective patients/clients
- Sets specific marketing goals.
- Analyzes and forecasts market trends
- Researches market to identify new opportunities
- Generates innovative ideas to promote our brand and products
- Addresses advertising needs
- Establishes a strong, long-term web presence
- Utilizes excellent knowledge of marketing fundamentals
- Good leadership, team player and interpersonal skills
- Uses customer feedback to ensure client satisfaction
- Other duties and/or projects as assigned.
- Adheres to HMH's LTACH Organizational and Managerial competencies and standards of behavior.
Benefits
- health
- dental
- vision
- paid leave
- tuition reimbursement
- retirement benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
