Marketing Liaison

Cavalier Healthcare • Little Rock, AR

1d • Hybrid

About The Position

Marketing and Business Development Develop and maintain relationships with physicians, hospitals, case managers, social workers, managed care organizations, and other referral partners. Drive census growth and support census and payer mix goals through consistent outreach and referral development. Collaborate with facility and corporate leadership to develop strategic marketing plans; evaluate and update plans at least quarterly. Track referral activity, maintain an organized book of business and CRM records, and report performance, trends, and growth opportunities. Represent Cavalier Healthcare at community events, health fairs, educational programs, civic meetings, and speaking engagements. Educate referral partners and facility staff about our services and capabilities. Participate in designated facility meetings and lead weekly marketing updates covering referrals, new business, and upcoming events. Referral and Admissions Coordination Coordinate clinical and financial assessments to support evaluation of prospective admissions in hospital and community settings. Work closely with patients, families, referral partners, and facility staff to facilitate timely, efficient admissions. Coordinate room readiness, equipment needs, and transportation for incoming residents. Support insurance authorization processes and communication with insurance companies through completion of admission. Conduct facility tours and respond promptly to inquiries from prospective residents, families, and referral sources. Maintain accurate referral and admission information in designated systems. Assist families with initial long-term care Medicaid information and support Social Services in obtaining needed documentation. Perform other related duties as assigned.

Requirements

• Bachelor’s degree required.
• Strong communication, presentation, organization, and relationship-building skills.
• Ability to manage multiple priorities and work independently while collaborating with facility and corporate teams.
• Ability to track results, identify opportunities, and contribute to census growth.
• Comfort using referral tracking systems, CRM tools, and admissions software.
• Ability to drive and travel within the assigned service area.
• A commitment to responsive customer service and working with older adults and their families.

Nice To Haves

• Healthcare marketing, business development, or admissions experience preferred.

Responsibilities

• Develop and maintain relationships with physicians, hospitals, case managers, social workers, managed care organizations, and other referral partners.
• Drive census growth and support census and payer mix goals through consistent outreach and referral development.
• Collaborate with facility and corporate leadership to develop strategic marketing plans; evaluate and update plans at least quarterly.
• Track referral activity, maintain an organized book of business and CRM records, and report performance, trends, and growth opportunities.
• Represent Cavalier Healthcare at community events, health fairs, educational programs, civic meetings, and speaking engagements.
• Educate referral partners and facility staff about our services and capabilities.
• Participate in designated facility meetings and lead weekly marketing updates covering referrals, new business, and upcoming events.
• Coordinate clinical and financial assessments to support evaluation of prospective admissions in hospital and community settings.
• Work closely with patients, families, referral partners, and facility staff to facilitate timely, efficient admissions.
• Coordinate room readiness, equipment needs, and transportation for incoming residents.
• Support insurance authorization processes and communication with insurance companies through completion of admission.
• Conduct facility tours and respond promptly to inquiries from prospective residents, families, and referral sources.
• Maintain accurate referral and admission information in designated systems.
• Assist families with initial long-term care Medicaid information and support Social Services in obtaining needed documentation.
• Perform other related duties as assigned.

Benefits

• Company car.
• Cell phone reimbursement.
• Incentive plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level