Marketing Liaison PACE Program

Chapters Health System•Lecanto, FL

1d•$55,232 - $86,300•Hybrid

About The Position

The Marketing Liaison (PACE) is responsible for driving growth, market expansion, and referral development for the Hope PACE program through strategic outreach, relationship management, and community engagement. This role serves as a key liaison between Hope PACE and referral partners, ensuring clear communication of program benefits while increasing awareness and access to services. This position requires fluency in both English and Spanish to effectively engage diverse communities, caregivers, and healthcare partners. The coordinator plays a vital role in supporting enrollment growth by executing targeted marketing strategies, educating referral sources, and identifying opportunities to increase qualified referrals and conversions.

Requirements

Minimum of 2 years of proven healthcare sales, marketing, or outreach performance required
Bachelor's degree in Marketing, Business, Public Relations, or related field preferred
Equivalent clinical or patient-centered background (e.g., Nursing, Social Work, Case Management) considered
Fluency in English and Spanish (written and verbal) required
Experience working with Medicare, Medicaid, or senior healthcare populations strongly preferred
Prior formal sales or marketing training preferred
Valid Florida Driver’s License, current auto insurance, and reliable transportation required
Professional licensure (RN, LCSW, etc.) must be maintained if applicable, but not required for the position
Completion of Alzheimer’s Disease and Related Dementias training through the Florida Department of Elder Affairs required upon hire
Exceptional bilingual communication skills with ability to effectively present to diverse audiences, including Spanish-speaking participants and families
Ability to establish and maintain strong, trust-based relationships with referral partners and community organizations
Skilled in identifying needs, addressing concerns, and overcoming objections with professionalism
Ability to analyze market trends, referral patterns, and conversion data to guide outreach strategy
Proficiency in understanding key performance indicators, including referral volume, conversion rates, and growth targets
Basic understanding of statistical concepts such as averages, percentages, and trend analysis
Strong written communication and documentation skills
Proficiency with CRM systems to track referral activity and pipeline management
Ability to interpret and apply regulatory guidelines (CMS, AHCA) related to healthcare marketing
Strong presentation and bilingual (English & Spanish) communication skills
Proven ability to meet or exceed performance goals
Strategic thinker with a data-driven approach to growth
Highly organized with strong follow-through and accountability
Ability to work independently while collaborating across teams

Nice To Haves

Bachelor's degree in Marketing, Business, Public Relations, or related field preferred
Equivalent clinical or patient-centered background (e.g., Nursing, Social Work, Case Management) considered
Experience working with Medicare, Medicaid, or senior healthcare populations strongly preferred
Prior formal sales or marketing training preferred
Professional licensure (RN, LCSW, etc.) must be maintained if applicable, but not required for the position

Responsibilities

Achieve defined monthly, quarterly, and annual enrollment and referral growth targets
Execute strategic outreach plans aligned with organizational census and market share goals
Identify and develop new referral sources across healthcare systems and community organizations
Analyze referral trends and implement strategies to improve conversion rates and referral quality
Serve as the primary liaison to referral partners including: Physician practices, Hospitals and health systems, Skilled nursing and assisted living facilities, Home health agencies, Veterans Administration, Area Agency on Aging and community-based organizations
Conduct bilingual presentations, in-services, and educational sessions to increase program awareness
Provide ongoing education on: PACE program benefits and services, Medicare and Medicaid eligibility guidelines, Clinical and social advantages of community-based care versus institutional settings
Plan and execute effective sales calls, including: Pre-call planning and research, Relationship development, Needs assessment and solution presentation, Objection handling and closing for referral commitment
Maintain accurate and timely documentation of all outreach activities in CRM
Track and report on referral pipeline, activity metrics, and outcomes
Partner with interdisciplinary team (IDT) and clinical leadership to: Align referral strategies with participant needs, Communicate market trends and referral partner expectations, Strengthen program positioning and service delivery responsiveness
Represent Hope PACE at community events, health fairs, and networking functions
Support development and distribution of bilingual marketing materials
Ensure all activities align with CMS and state regulatory requirements
Participate in ongoing education related to healthcare trends, senior care services, and regulatory updates
Stay informed on industry changes impacting Medicare, Medicaid, and PACE programs