Marketing & Leasing Coordinator

McKinney Properties•Pittsburgh, PA

12d•Hybrid

About The Position

McKinney Properties is seeking a Marketing & Leasing Coordinator to help drive brand awareness and leasing performance across our portfolio of apartment communities. Reporting to the Director of Marketing, this hands-on role supports digital marketing, social media, content creation, and leasing initiatives while connecting corporate marketing efforts with property-level operations. The ideal candidate is organized, creative, adaptable, and comfortable managing multiple projects while working directly with property teams.

Requirements

1-3 years of experience in property management, real estate marketing, sales, customer service, or a related field.
Strong content creation skills with experience across modern social platforms.
Comfortable using AI tools such as ChatGPT and learning new marketing, project management, and property management platforms.
Strong ability to manage multiple priorities, meet deadlines, and adapt to changing business needs.
Excellent written and verbal communication skills with a professional, energetic approach.
Bachelor's degree in Marketing, Business, Communications, Real Estate, or a related field required.
Valid driver's license and reliable transportation required.
Must be able to work at a desk for extended periods and regularly move throughout apartment communities and office environments.
Must be able to operate standard office equipment and communicate effectively with others.
Must be comfortable working outdoors and navigating stairs, buildings, and property grounds in varying weather conditions.

Nice To Haves

Canva or Adobe experience is a plus.
Entrata and ClickUp experience are preferred.
Pennsylvania Real Estate License is a bonus.

Responsibilities

Own social media planning and execution across the portfolio, developing content strategies, calendars, and campaigns in collaboration with the Director of Marketing and property teams.
Build strong working relationships with property teams to identify content opportunities, coordinate participation, and ensure each community has a consistent stream of authentic, locally relevant social content.
Travel to properties and local destinations to create photo and video content for social media and marketing campaigns.
Coordinate the creation and distribution of digital and physical marketing materials.
Manage ILS listings and property websites, ensuring accurate pricing, availability, photography, floor plans, and specials.
Coordinate photography, video, and 3D tour assets across marketing platforms.
Manage online reputation and Google Business Profiles across the portfolio.
Own email and SMS marketing across the portfolio, including campaign planning, content, scheduling, audience targeting, and execution.
Support SEO/SEM and website content initiatives.
Own and coordinate secret shops and leasing audits across the portfolio, including identifying opportunities, communicating results to property teams, and organizing an annual leasing training seminar.
Assist in coordinating site events, resident events, and community initiatives, including planning, marketing, and execution.
Provide hands-on leasing and marketing support at properties as needed, including during staffing shortages, high-traffic periods, and special events.