DreamLawn Marketing Lead

Holganix•Lenexa, KS

9d•Onsite

About The Position

At DreamLawn, we believe a great lawn is more than just grass—it’s a space where families connect, relax, and take pride in their home. Our mission is to deliver consistent, high-quality lawn care through proven systems, expert knowledge, and a team committed to excellence. We specialize in fertilization, weed control, and comprehensive irrigation services, helping ensure your lawn receives the nutrients and water it needs to thrive. Through our partnership with Holganix—a U.S.-based leader in soil health—we go beyond surface-level results by improving soil biology, promoting stronger root systems, and creating more sustainable, resilient lawns. Every property is treated with care, precision, and attention to detail, using professional-grade products and best practices. What sets DreamLawn apart is our focus on people. We invest in our team, hold ourselves accountable to high standards, and strive to create an experience our customers can trust season after season. DreamLawn—growing stronger lawns, healthier soil, and stronger people. DreamLawn powered by Holganix is seeking a Marketing Lead to guide and execute the company’s marketing strategy as the business enters its next phase of growth. This role oversees all marketing efforts for DreamLawn, with a strong focus on customer retention, lifecycle marketing, and long-term customer value. The Marketing Lead will lead efforts across email and SMS automation, paid search, SEO, website performance, brand messaging, and customer communications. A key focus is turning one-time services into recurring programs and keeping customers engaged throughout the year. This role manages the marketing budget, oversees external partners, and builds the systems needed to support continued growth. Over time, the Marketing Lead may build and lead an in-house marketing team. This role reports to the President of DreamLawn and works closely with the Holganix marketing team and is based full-time in DreamLawn’s Kansas City office.

Requirements

5–10+ years of marketing experience, preferably in lawn care or a related home services industry
Experience driving both customer acquisition and retention in a service-based business
Strong background in lifecycle marketing, including email and SMS automation
Experience managing digital channels such as paid search, SEO, and online advertising
Familiarity with marketing automation platforms and CRM systems
Experience managing marketing budgets and measuring campaign performance
Comfortable operating as both a strategist and hands-on marketer

Nice To Haves

Experience marketing recurring home services businesses with seasonal demand
Familiarity with RealGreen or similar service industry CRM platforms
Experience managing agencies or external marketing partners
Experience building or leading a marketing team

Responsibilities

Marketing Strategy & Leadership Lead DreamLawn’s overall marketing strategy and priorities
Manage the marketing budget and allocate spend across acquisition, retention, and brand awareness
Track marketing performance and adjust strategy based on results
Manage external marketing partners and vendors
Identify future marketing hires as the business grows
Customer Lifecycle & Retention Marketing Build lifecycle marketing programs that increase retention and repeat services
Develop automated email and SMS campaigns that keep customers engaged throughout the season
Create service reminders and communications that encourage customers to enroll in ongoing programs
Improve customer communication to reduce cancellations and increase lifetime value
Demand Generation Manage customer acquisition across paid search, SEO, and digital advertising
Improve lead quality through keyword strategy, landing pages, and campaign optimization
Oversee website performance and search visibility, including local and city-specific pages
Develop partnerships and referral programs that generate new customers
Brand & Creative Direction Guide DreamLawn’s brand messaging and ensure consistency across campaigns and channels
Oversee creative development for advertising, website content, and customer communications
Support the development of video and social content that builds brand awareness