Marketing Lead
About The Position
The Marketing Lead will build and execute North American B2B go-to-market strategy for robotics and embodied AI products. This hands-on role shapes product positioning, market entry, launches, sales enablement, brand presence, and communications with highly technical AI and robotics customers. The role works closely with sales, product, engineering, and executive leadership to align commercial priorities and translate company and product strategy into measurable marketing programs. The position covers product marketing, brand and creative direction, demand generation, and market development. It includes translating technical capabilities into compelling narratives; leading launches and customer research; producing sales and creative assets; planning campaigns, events, demonstrations, and thought leadership; and tracking marketing performance. The organization is described as fast-moving and internationally distributed.
Requirements
- At least 5 years of experience in B2B product marketing, go-to-market strategy, growth marketing, or integrated marketing.
- Demonstrated experience developing and executing go-to-market strategies for technical B2B products.
- Background in AI, SaaS, enterprise software, cloud infrastructure, developer tools, data platforms, or another technology-driven sector.
- Strong understanding of product positioning, customer segmentation, product launches, sales enablement, and demand generation.
- Excellent written, verbal, and visual communication skills.
- Strong design judgment and ability to recognize and produce premium-quality branding and marketing materials.
- Ability to understand complex technical concepts and turn them into clear, persuasive market narratives.
- Experience working closely with product, sales, engineering, and executive teams.
- Comfort operating hands-on in a fast-moving and internationally distributed organization.
- Bilingual capability, as indicated by the description of the role as bilingual.
Responsibilities
- Develop and execute North American go-to-market strategies for robotics and embodied AI products.
- Define priority customer segments, use cases, buyer personas, messaging, launch plans, and market-entry strategies.
- Partner with sales, product, engineering, and executive leadership to align commercial priorities.
- Translate company and product strategy into measurable marketing programs and campaigns.
- Analyze the competitive landscape, market trends, customer needs, and emerging opportunities in AI and physical automation.
- Build product positioning, value propositions, messaging frameworks, and customer-facing narratives.
- Translate highly technical robotics capabilities into compelling business and product stories.
- Lead product launches from initial planning through market introduction and post-launch adoption.
- Create sales enablement materials, including pitch decks, product briefs, battlecards, case studies, website content, customer presentations, and demonstration narratives.
- Conduct customer and market research to refine product positioning and influence the product roadmap.
- Develop differentiated messaging for AI companies, robotics developers, research organizations, and enterprise customers.
- Own and elevate North American brand identity and market presence.
- Establish a premium, modern visual direction aligned with leading AI and enterprise technology companies.
- Lead development of website content, product visuals, launch assets, videos, presentations, and event materials.
- Work with internal designers, agencies, photographers, video teams, and other creative partners.
- Maintain high standards for design quality, storytelling, consistency, and attention to detail across marketing touchpoints.
- Develop targeted B2B campaigns to generate awareness, engagement, and qualified enterprise opportunities.
- Plan industry events, product demonstrations, executive programs, customer workshops, conferences, and ecosystem partnerships.
- Build thought-leadership programs around embodied AI, robotic manipulation, force control, teleoperation, and AI data collection.
- Partner with sales to improve lead quality, accelerate strategic accounts, and support complex enterprise sales cycles.
- Define and track marketing performance metrics, including pipeline contribution, customer engagement, launch performance, and brand growth.
Benefits
- Comprehensive benefits package, subject to eligibility.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
