Marketing Lead, Precision Care AI Solutions

GetWellNetwork, Inc.•Bethesda, MD

36d•$130,000 - $160,000•Hybrid

About The Position

GW RhythmX (“GWRX”) is building the category-defining Precision Care AI platform for healthcare. We are seeking a Marketing Lead, Precision Care AI Solutions, who will operate as an AI-native growth leader—using modern AI tools, agentic workflows, and creative experimentation to drive significant, measurable sales pipeline and establish GW RhythmX as the undisputed thought leader in Precision Care AI. This role sits at the intersection of product marketing, GTM execution, and customer value storytelling, working closely with Product, Sales, Clinical SMEs, and Customer Success. This is not a traditional marketing role. This role exists to outperform pre-AI marketing methods, radically increase speed and leverage through AI, and translate clinical-grade intelligence into market authority, demand creation, and revenue impact. Success is measured by pipeline, influence, velocity, and category leadership, not marketing activity.

Requirements

4–5 years of experience in product marketing or solutions marketing
Experience in healthcare IT with a proven ability to translate technical or clinical concepts into compelling business value
Experience supporting B2B enterprise sales motions and complex buyer ecosystems
Strong writing, storytelling, and presentation skills
Comfort operating in fast-paced, ambiguous, high-growth environments
Adhere to all organizational information security policies and protect all sensitive information, including but not limited to electronic protected health information (ePHI), protected health information (PHI), personally identifiable information (PII), and Get Well information based on data classifications in accordance with organizational policy and Federal, State, local, and international regulations.

Nice To Haves

Hands-on use of AI tools to increase speed, quality, and leverage
Experience marketing to health systems, providers, or payers
Familiarity with clinical workflows, value-based care, or healthcare economics
Builder mindset with a bias toward experimentation and outcomes

Responsibilities

Design and execute AI-first GTM programs that directly support pipeline creation and deal acceleration
Partner with Sales to influence live deals through compelling narratives, executive-level value articulation, and clinical and financial proof points
Own messaging and positioning that moves buyers from curiosity to conviction
Establish GW RhythmX as a category leader in Precision Care AI
Create authoritative narratives that resonate with health system executives, clinical leaders, and industry analysts and influencers
Leverage AI to rapidly synthesize clinical outcomes, customer insights, and market trends into leadership content
Translate advanced AI, agentic workflows, and clinical intelligence into clear, outcome-driven stories
Articulate measurable value across clinical quality, access and throughput, financial performance, and clinician experience
Ensure GW RhythmX messaging reflects enterprise credibility, speed-to-value, and real ROI
Continuously test and refine new AI-enabled marketing approaches
Build repeatable, scalable GTM playbooks that outperform legacy methods
Work tightly with Product, Sales, Clinical, and Customer Success teams
Act as a connector between real-world outcomes and market perception
Bring customer and market intelligence back into product and GTM strategy