Onsite Internship: Marketing Lead Generation (Summer & Fall)

International Foundation of Employee Benefit Plans•Brookfield, WI

3d•Onsite

About The Position

This is a paid internship opportunity for Summer & Fall 2026, with the possibility of extending to Spring 2027. The internship is designed for individuals currently enrolled (or planning to enroll) in an Associates or Bachelor's Degree program in Marketing, Data Analytics, or Communications. The role offers hands-on learning experiences that can be flexible around a class schedule. The intern will support the expansion and maintenance of company databases across U.S. and Canadian markets, focusing on prospect research and lead generation using tools like ZoomInfo, LinkedIn, and organic search. The goal is to deliver actionable quality contacts for marketing campaigns.

Requirements

Currently enrolled in, or a recent graduate of an Associates or Bachelors degree program, majoring in Marketing, Data Analytics, Communications, or similar field.
Experience working with Microsoft Excel and data sets, including basic functions such as sorting, filtering, and organizing; pivot table experience is strongly preferred.
Coursework or academic experience involving data analysis or marketing is strongly preferred.
Strong attention to detail and commitment to data accuracy.
Ability to follow structured processes and standard operating procedures (SOPs).
Basic analytical thinking and problem-solving skills.
Strong organizational and time management skills, with the ability to manage multiple tasks simultaneously.
Ability to work both independently and collaboratively within a team.
General technical aptitude and an eagerness to learn new systems and platforms quickly.
Effective written and verbal communication skills.

Nice To Haves

We prefer students outside of their freshman year of college, but will consider candidates based on their individual knowledge, skills and experience.
Pivot table experience is strongly preferred.
Coursework or academic experience involving data analysis or marketing is strongly preferred.
The International Foundation will always consider candidates with an equivalent combination of education and relevant experience.

Responsibilities

Pull and upload monthly marketing leads from ZoomInfo into the CRM, ensuring accurate and timely data entry.
Assist with maintaining data quality through lead audits, cleanup, and database management activities.
Identify and develop high-quality prospect pipelines across defined target audiences to strengthen marketing campaign performance.
Partner with marketing to support program-specific lead generation initiatives.
Help set up and maintain website-driven lead capture workflows to ensure seamless data collection.