Marketing Lead Analyst

Citi • Wilmington, DE

3d • $114,720 - $172,080 • Onsite

About The Position

The Marketing Lead Analyst will be responsible for strategizing, re-engineering, and managing the end-to-end delivery of multi-channel Marketing campaigns. This marketing professional will play a central role in a cross-functional team working in close partnership with Strategy, List Processing, Digital, Direct Mail Production, Email, and Campaign Management to develop marketing strategies, streamline processes, define program requirements with a focus on maximizing profitability, process efficiencies, and controls.

Requirements

• 5+ years of work experience.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Strong background in program management, analytics, and process reconciliation.
• Demonstrated ability to apply innovative and resourceful solutions to solve challenges and the ability to meet detailed project goals and timelines while working independently.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Strong communication and analytical skills.

Responsibilities

• Develop forward-thinking marketing strategies and creative plans, with a focus on long-term goals, scalable frameworks, and sustained business impact.
• Translate strategy into detailed, executable plans, with strong attention to detail in defining campaign requirements, process flows, and cross-functional handoffs to drive successful campaign delivery.
• Partner with cross-functional teams to identify and prioritize marketing opportunities, translating insights into clear, executable requirements.
• Design, document, and communicate program goals and requirements to ensure cross-functional alignment and on-time delivery.
• Lead the implementation of test strategies and campaign scheduling, applying critical thinking to proactively identify, escalate, and mitigate potential risks and issues.
• Reconcile data and information across systems and reporting tools to ensure accuracy and consistency.
• Strong stakeholder management and leadership skills.
• Identify, track, and manage issues through to resolution, ensuring minimal disruption to program delivery.

Benefits

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level