Marketing Intern, University of Notre Dame

Barnes & Noble Education, Inc.•Notre Dame, IN

1d•Hybrid

About The Position

At Barnes & Noble Education (“BNED”) we are dedicated to making tomorrow a better, more inclusive, and smarter world by servicing all who work in education. As a leading solutions provider for the education industry, we are committed to driving affordability, accessibility, and achievement at hundreds of academic institutions nationwide by ensuring millions of students are equipped for success in the classroom and beyond. Together, our teams work to elevate lives through education. We are seeking a Marketing Intern for the 2026-27 academic year at the Barnes & Noble College retail store in The Hammes Notre Dame Bookstore. This position provides an outstanding opportunity to gain hands-on marketing experience in a dynamic retail setting. The intern will develop key skills in marketing analytics, content creation, branding, and human-centered design. Responsibilities include supporting a range of marketing initiatives aimed at promoting our bookstore and enriching the student experience.

Requirements

Current undergraduate student at the University of Notre Dame, pursuing a degree in marketing, business, communications, or a related field.
Strong written and verbal communication skills, with the ability to create engaging content for different platforms.
Proficient in social media management and knowledgeable about current digital marketing trends.
Detail-oriented and highly organized, capable of managing multiple projects and deadlines.
Self-motivated with a strong work ethic and the ability to work independently as well as part of a team.

Nice To Haves

Familiarity with design software (Adobe Photoshop, Illustrator, Canva) is a plus.
Prior marketing or retail experience is desirable, but not required.

Responsibilities

Digital and Print Content Creation: Collaborate with the marketing team to plan, create, and execute engaging content for social media platforms (Facebook, Twitter, Instagram, etc.) while maintaining a consistent online presence.
On-Campus Student Experience: Assist in the development and execution of marketing campaigns and on-campus student engagement initiatives, including digital marketing, social media, email marketing, and event promotion. Coordinate and support two student-driven engagement events each year to foster campus connections and elevate the student experience.
Experiential Marketing Support: Support the promotion of in-house events (e.g., book signings, author visits, and student discount programs) through web, email, digital advertising, and regional marketing strategies.
Proposal Development: With direction from the Marketing Manager, draft and develop a comprehensive proposal outlining an optimized marketing strategy and its potential impact on the bookstore’s brand and consumer engagement.
Research & Analysis: Support the Marketing Manager by researching marketing trends, industry best practices, and customer engagement strategies to help inform marketing initiatives.
Collaboration: Work closely with the marketing team to ensure the project aligns with the bookstore’s overall marketing objectives.
Additional responsibilities as required.