Marketing Intelligence Manager - Retail Support Center, Marshall, MN

Runnings•Marshall, MN

40d•Onsite

About The Position

The Marketing Intelligence Manager delivers data-driven insights and optimization strategies that improve marketing performance, promotional effectiveness, customer engagement, and business growth. This role partners with Marketing, Merchandising, Buying, Finance, IT, and vendor partners to transform data into actionable recommendations that support informed business decisions. The position is responsible for marketing analytics, customer and category insights, competitive intelligence, and performance reporting. The role works directly with Buyers, vendor partners, and the Marketing team to evaluate opportunities, optimize co-op investments, and maximize the effectiveness of vendor-funded marketing programs. Through data-driven analysis and strategic recommendations, this position helps increase vendor participation, improve return on investment, and drive revenue growth.

Requirements

5+ years of experience in marketing analytics, retail analytics, or competitive intelligence
Proven experience building dashboards, reports, or performance tracking tools
Experience analyzing marketing campaign effectiveness across multiple channels
Demonstrated ability to generate actionable business insights from data
Experience working cross-functionally with marketing, merchandising, finance, or IT teams
Bachelor’s degree in Marketing, Business, Merchandising, or related field (MBA preferred)
Strong analytical skills with the ability to translate data into clear, actionable insights
Proficiency with data visualization and reporting tools (e.g., Power BI, Tableau, Excel)
Understanding of retail performance metrics (sales, margin, sell-through, traffic drivers)
Ability to communicate insights effectively across verbal, written, and visual formats
Ability to facilitate and contribute to cross-functional discussions
Strong organizational skills with the ability to manage multiple priorities and deadlines
Collaborative, solution-oriented approach with a focus on business outcomes

Nice To Haves

Experience in a promotion-driven retail environment preferred
Background in farm, fleet, outdoor, hardware, or specialty retail is a plus

Responsibilities

Marketing Performance & Insights
Customer & Category Understanding
Promotional Effectiveness
Trade, Co-op & Advertising
Competitive Intelligence
Cross-Functional Collaboration
Build and maintain trusted data sources (“sources of truth”) across Marketing, IT, Merchandising, and Finance
Analyze and interpret data to generate actionable insights that improve business performance
Develop and manage dashboards tracking campaign, channel, and promotional performance
Identify and refine customer segments and shopping behaviors
Analyze categories and products that drive store traffic and sales
Provide insights that inform merchandising and marketing priorities
Lead the analysis, and performance measurement of vendor co-op and trade advertising programs.
Develop reporting and performance metrics to evaluate the effectiveness and return on investment of vendor-funded marketing activities.
Establish and maintain strong relationships with key vendor partners, alongside Buyers, to identify, secure, and maximize co-op funding and participation in promotional programs.
Align vendor investments with promotional priorities and business objectives.
Evaluate print circular performance, including product- and page-level impact
Measure effectiveness of digital and agency-driven campaigns
Assess performance across in-store, print, digital, broadcast, and sponsorship channels
Analyze internal, syndicated, and secondary data to assess market position
Develop insights to support competitive strategy and growth
Partner with Merchandising, Finance, IT, and Customer Engagement teams
Facilitate structured, data-informed discussions
Present findings and recommendations to stakeholders and leadership
Support special projects and strategic initiatives