Conseiller marketing relationnel - stratégie de consentement

Beneva • Montreal, QC

9d • Hybrid

About The Position

As a Consent Management Marketing Advisor within the relational marketing department, you will represent the needs related to consent and communication preferences to maintain and evolve the relational database, ensure regulatory compliance, and make the required information accessible for relational marketing activities. Thanks to your autonomy, organizational skills, and ability to collaborate with multiple stakeholders, you will contribute to the evolution of Beneva's consent and communication preferences management framework. You will work closely with various business sectors, IT, data, compliance, legal, member experience, and digital teams to develop, implement, and evolve this practice across the organization.

Requirements

• Hold a first-cycle university degree in marketing, business intelligence, information technology, or a relevant field.
• Accumulate at least seven (7) years of experience in relational marketing, data governance, member experience, loyalty, or communications compliance.
• Possess in-depth knowledge of Law 25, LCAP, LNNTE, the internal Do Not Call List (LINTE), and obligations related to the protection of personal information and marketing communications.
• Know the principles of data governance, communication preferences management, and Martech, CRM, and CDP ecosystems.
• Demonstrate experience in cross-functional project management, stakeholder coordination, and business roadmap development.
• Advanced proficiency in French, both spoken and written, as well as intermediate proficiency in English, both spoken and written, due to the nature of the tasks, work tools, or interactions with English-speaking colleagues, partners, clients, or suppliers, or to meet the company's growth objectives.

Responsibilities

• Coordinate and actively participate in the definition, implementation, and evolution of the organization's consent and communication preferences management strategy and framework, based on business needs, member expectations, and legislative requirements.
• Develop, maintain, and evolve the strategic roadmap for consent and communication preferences in line with Beneva's business and technological priorities.
• Define, express, and supervise the needs related to the application of consent and communication preferences in marketing activities and their operationalization in business and data systems to ensure uniform application across all relational channels.
• Collaborate with IT, data, digital, legal, and compliance teams to ensure the integration, synchronization, and consistent application of consent and communication preferences across organizational journeys, systems, and processes.
• Ensure the governance of initiatives related to consent and communication preferences, including needs prioritization, dependency management, tracking of investments, deliverables, and rules governing the solicitation of clients and prospects.
• Ensure the maintenance and optimization of the relational database quality by maximizing consent quality, monitoring incidents and anomalies, and minimizing non-compliance risks.
• Conduct analyses and formulate recommendations to improve the mechanisms for collecting, managing, and applying consent and communication preferences.
• Perform regulatory monitoring and ensure the evolution, documentation, standardization, and dissemination of processes, business rules, and practices governing consent management to guarantee consistency, traceability, and sustainability.
• Act as a resource person and expert advisor to various organizational teams regarding consent, communication preferences, regulatory requirements, and relational marketing best practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior