Marketing Insights Lead, AI & Emerging Tech

Realtor.com Careers•Austin, TX

9d•Hybrid

About The Position

Realtor.com seeks a Marketing Insights Lead, AI & Emerging Tech to help us quickly grow our strategic research and AI enablement capabilities. This role offers a unique opportunity to work on high impact projects and build a new capability in an exciting time in the real estate industry; informing strategies and actions that will deliver the next generation of growth for Realtor.com. The right candidate has expertise in consumer insights, market research, and using AI as a research tool (synthetic data, digital twins, etc). This person is comfortable working cross-functionally across the full spectrum of research and working in white space to build a new function. You communicate insights and results as actionable recommendations, inspiring improvements to new and existing products and marketing strategies. This person brings conviction for their thinking balanced by an open ear and mind. An excellent communicator, this person can turn strategic thoughts into impactful presentations that are delivered with confidence and authority. This role reports to the VP of Research & Insights and will help expand AI as a research tool to the organization, using those tools to run strategic insights initiatives. The individual will work closely with stakeholders across product, performance and marketing teams. This person acts as catalysts for big, profit driving ideas, inspiring teams and senior leadership, by understanding what matters to consumers and delivering insights which unlock significant brand and business growth. This role will be a strategic ‘thought partner’ who is responsible for actionable consumer understanding, strategy recommendations, research strategy/implementation, analysis, presentation and collaborating on implementation of those recommendations. They will be capable of identifying compelling insights that can be used to develop solutions to business questions and opportunities as well as identifying knowledge gaps to fuel future growth.

Requirements

8+ years of relevant experience as a key member of a consumer insights / market research team in CPG, Retail, Food & Bev, or Tech environment.
Must have excellent verbal and written communication style to communicate with all levels of management.
Collaboration and trust are key qualities to maximize the impact of this role.
This role will require someone with the ability to think strategically and manage complex and multi-stage projects across brands and functions.
Excellent project management and team management skills are a must.
This role demands creative thinking and continually pushing to “test and learn” to improve performance.
As well as a creative mindset this must be backed by rigor to set metrics, evaluate performance and share learning across Realtor.com
must have the ability to tell persuasive stories through data, combining multiple sources and creating deliverables with stories that drive impact. We want an EXCELLENT storyteller and expert deck builder!
Strong theoretical and practical knowledge of Qualitative and Quantitative methodologies.
Successful track record of driving (and quantifying) impact in Product and Marketing functions
Strong project management experience, with internal resources and with vendors.
Strong Stakeholder management, collaboration and influence.
Track record being a champion of the consumer and brand growth thinking
Bachelor’s degree or equivalent experience

Nice To Haves

expertise in consumer insights, market research, and using AI as a research tool (synthetic data, digital twins, etc)
comfortable working cross-functionally across the full spectrum of research and working in white space to build a new function
communicates insights and results as actionable recommendations, inspiring improvements to new and existing products and marketing strategies
brings conviction for their thinking balanced by an open ear and mind
excellent communicator, can turn strategic thoughts into impactful presentations that are delivered with confidence and authority

Responsibilities

Manage your own process: identify research objectives, create research proposals and plans, and conduct a variety of studies via vendor management or in-house tools/resources.
Create a new toolset with AI enabled tools to increase the capacity of the research team - determine how to best leverage synthetic data, develop digital twins, build a community of AI agents to assess new concepts, etc. AND figure out how to democratize these tools across the organization. You will get to own this new capability in the organization!
Generate actionable insights about the brand, consumers, customers, the market and trends to assist in the development of the emerging markets teams strategy.
Recommends brand strategies and tactics based on consumer and customer learning/insights and participates in the development of those strategies.
Assists stakeholder and partner teams in developing insights that drive communication briefs and evaluating potential communication solutions.
Leads the process of understanding consumer perceptions of creative ideas via concept testing.
Support the identification and prioritization of gaps in knowledge and understanding to inform the development of research plans that meet the teams’ needs.
Use best research models and approaches to optimize results within budgets.
Lead process of briefing and selecting appropriate research design and methodology.
Visually and verbally distill information down to the key findings and produce a compelling story through data visualization.
Interpret findings and socialize insights in coordination with stakeholders that drive action.
Answer data, research and insights queries, drawing on their ability to manipulate databases, using continuous and ad hoc data sources.
Has the ability to interpret qualitative and quantitative data and convert this into real information.
Utilize all available sources to identify relevant consumer trends and behaviors and synthesize with other learning.
Able to translate insights into strategic implications.
Understands and anticipates research needs and is the “voice” of the consumer in key projects.
Proactive in self-development and stays up to date with relevant industry and market trends.
Demonstrate desire for new knowledge, experiences and challenges.
Able to assimilate and apply new information to the business situation.