Marketing Insights Analyst

Fivetran•Oakland, CA

3d•Hybrid

About The Position

Fivetran is building data pipelines to power the modern data stack for thousands of companies. We’re looking for a Marketing Insights Analyst who will sit at the intersection of B2B marketing strategy and performance analytics, owning clarity and rigor around how we invest and what those investments are delivering. You’ll help marketing leadership see around the corners by digging into what is driving pipeline, where our investment mix is over- or under-weighted, and how performance trends should inform future spend decisions. You’ll own the reporting layer of the marketing measurement framework, translating attribution methodology defined by Marketing Ops into clear, decision-ready insights. This includes preparing weekly business review materials for VP+ stakeholders and building reporting that connects spend, pipeline, and ROI across channels and programs. Beyond reporting what happened, you’ll diagnose why it happened and recommend where and how we should adjust investment. You’ll partner across demand generation, field marketing, product marketing, and digital to bring financial and performance discipline to program evaluation, budget allocation, and hypothesis-driven experimentation. This is a high-visibility role with direct exposure to marketing leadership, requiring strong analytical skills, business judgment, and a deep understanding of how B2B marketing drives revenue. This is a full-time, hybrid position based out of our Oakland or Denver offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

Requirements

5-8 years of experience in marketing analytics, GTM analytics, or business intelligence within a B2B SaaS environment
Strong SQL skills and hands-on experience working with cloud data warehouses (Snowflake, BigQuery, or Redshift)
Proficiency with BI and visualization tools (Looker experience preferred) and the ability to build executive-ready dashboards and reporting
Working knowledge of Salesforce (reports, dashboards, opportunity data) and marketing automation platforms (Marketo preferred)
Deep understanding of B2B SaaS performance metrics, including pipeline, ACV, conversion rates, velocity, marketing-sourced vs. influenced pipeline, and attribution concepts
Strong business judgment and a clear point of view, with the confidence to challenge assumptions and bring data-backed perspectives to senior stakeholders
Demonstrated ability to independently structure ambiguous problems, move quickly, and drive them to clear, actionable recommendations
Comfort operating in a fast-changing environment, where definitions, targets, and operating models evolve, and the ability to balance speed with analytical rigor

Nice To Haves

Python or R proficiency for statistical analysis, automation, or building lightweight models
Experience with multi-touch attribution platforms (Bizible/Marketo)
Exposure to experiment design, significance testing, or applied statistics in a marketing context
Experience with predictive modeling: LTV estimation, propensity scoring, or cohort analysis applied to marketing audiences
Familiarity with the modern data stack (Fivetran, dbt, Snowflake, Looker)
Background in data infrastructure, developer tools, or analytics software industries

Responsibilities

Insights & executive reporting
Partner closely with the corporate analytics function and act as the liaison between marketing leadership and the Analytics team to build actionable and scalable reporting
Own the weekly and monthly business review process: prepare data and partner with leadership on the narrative
Conduct ad hoc deep dives to diagnose pipeline trends, campaign anomalies, or funnel conversion issues and proactively surface recommendations
Support quarterly planning and annual budgeting with data-driven recommendations on channel mix and investment levels
Impact measurement
Design and maintain models to quantify the impact of marketing programs across the buyer journey
Own marketing ROI analysis: calculate and report on cost-per-lead, cost-per-opportunity, CAC by channel, and marketing efficiency ratios
Scope dashboards for opportunity areas and partner with analytics team to make them a reality
Develop segment- and region-level views of marketing performance to support resource allocation decisions
Experimentation & optimization
Analyze marketing experiments (A/B tests on landing pages, email sequences, ad creative, offers) to drive continuous improvement
Build automated dashboards, scorecards, and alerting for key marketing KPIs so teams can self-serve and act quickly on trends
Partner with Marketing Ops and data engineering to ensure data quality, proper tracking, and consistent taxonomy across systems (Salesforce, Marketo, web analytics)

Benefits

100% employer-paid medical insurance
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

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