Marketing Growth Coordinator

FIRST CREDIT UNION • Chandler, AZ

3h • Onsite

About The Position

This role promotes product and service growth with an innate curious, data-driven thinker who can turn data into actionable strategies. As a Marketing Growth Coordinator, you’ll be a key resource for leadership and business line owners, helping optimize products & services, drive engagement, and support innovation. This role is hands-on, strategic, and focused on using data to make the member experience even better. Professionalism, discretion, confidentiality and a positive contribution to our FIRST values is essential to this position.

Requirements

• Knowledge of credit union operations, financial services & products.
• Experience leveraging digital marketing platforms and digital banking tools/applications.
• Strong analytical skills with experience in data analysis, dashboards, and reporting tools (Excel, Tableau, Power BI, SQL, etc.).
• Ability to interpret complex data and translate into clear recommendations.
• Experience collaborating across departments to support product growth and marketing initiatives.
• A proactive, organized, and detail-oriented approach, with a passion for improving member experiences.
• Computer proficiency, knowledgeable in MS Office Suite and working knowledge of all member facing systems (in-branch and online).
• Stress management/composure
• Honesty and integrity
• Teamwork
• Self-starter
• Reliable
• Ability to professionally compose own correspondence.
• Associates degree, two-years equivalent education certification(s) in relevant subject matter areas.
• Three years related experience in financial services, data analytics and/or marketing.
• An equivalent combination of education and experience may also be considered.
• Ability to work 40 hours; Monday – Friday.
• Ability to travel to branch locations, community events, training and visit community partners is required.

Nice To Haves

• Previous experience with a credit union highly desirable.
• Bachelor’s degree.
• Multi-lingual capabilities to include Spanish are a plus.

Responsibilities

• Analyze product & service performance using data tools to identify trends, uncover opportunities, and recommend actionable strategies to grow adoption, engagement, and enhance the member experience.
• Leverage marketing and digital platforms to engage existing and new members presenting targeted product and service offerings
• Build and maintain reports and dashboards that track product KPIs, highlight risks and opportunities, and provide insights that guide roadmap updates and decision-making.
• Collaborate with business line owners to design, execute, and track targeted marketing campaigns that are measurable and optimized for results.
• Support the product and innovation roadmap by helping maintain alignment with organizational goals, KPIs, and strategic initiatives, serving as a reliable resource for leadership.
• Manage product & service lifecycle updates by recommending enhancements, changes, or retirements for key products (i.e.: Credit Cards, Sunshine Checking, FirstFunds, Service Costs) and supporting cross-functional execution.
• Leverage data analytics to measure and recommend to leadership growth strategies of assigned products & services.
• Develops, maintains, and executes the credit union’s strategic product & services, innovation growth roadmap in collaboration/partnership with marketing leadership, executive team and business line owners. Ensures the roadmap supports the credit union’s strategic business plan, organizational KPIs and product line owners’ plans and growth goals.
• Assists stakeholders in developing marketing plans, training content, and product & service policies and procedures.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree
• Number of Employees: 101-250 employees