Marketing & Growth Coordinator

Mentavi Inc.•Grandville, MI

1d•Hybrid

About The Position

We are looking for a Marketing & Growth Coordinator who operates at the intersection of creative storytelling and operational excellence. This isn't just a social media role; it’s a dual-impact position where you serve as the creative engine for our content and the linchpin for cross-functional campaign execution. You will be part of a team that is responsible for engaging digital experiences that foster long-term patient trust. You’ll work closely with our Marketing and Business Development departments to ensure alignment across digital channels, campaign rollouts, influencer activations, and strategic growth initiatives. This role will report to the Senior Director of Business Growth. This is a hybrid role requiring a minimum of two days per week on-site at our Grandville, MI office; candidates must be able to meet this requirement to be considered for the position. Business hours are typically 8:00 AM to 5:00 PM ET.

Requirements

3–5 years of experience in digital marketing, website coordination, or marketing project management; a Bachelor’s degree in a related field, or an equivalent of 7–9 years of proven professional experience, like a p in lieu of a degree.
Strong coordination and project management skills, ensuring smooth execution of website and digital marketing initiatives.
Familiarity with content management systems (CMS) like WordPress.
Proficiency in Google Analytics, Google Search Console, and social media platforms.
Experience with social media content coordination and influencer marketing.
Ability to work cross-functionally, collaborating with designers, developers, and marketing teams.
Strong attention to detail, organization, and ability to manage multiple projects simultaneously.
Thrives in a high-growth environment.

Nice To Haves

Understanding of or an interest in SEO (Search Engine Optimization), website analytics, and digital marketing best practices.
Proficiency in Google Workspace (Docs, Sheets, Drive), Hubspot, Canva, or Adobe Creative Suite is a plus.
Experience in healthcare, telemedicine, or startups is preferred.
Google Analytics Certification, Google Ads Certifications, HubSpot Marketing Certifications, Meta Certified Digital Marketing Associate, or similar relevant certifications are highly preferred.
Proven ability to leverage generative AI tools (e.g., for content drafting, marketing research, and efficiency) to enhance marketing output is highly preferred.
Experience with video editing platforms.

Responsibilities

Develop and write engaging short-form copy for social media posts, ads, and email subject lines, ensuring adherence to brand voice and platform best practices.
Own the scheduling and engagement across all social platforms; manage influencer outreach, track deliverables, and report on social engagement and performance metrics.
Own day-to-day coordination of website updates: gather content, liaise with developers/designers, and QA new pages.
Manage and update the content calendar in collaboration with the Marketing team, identifying new asset needs based on campaign rollouts and SEO opportunities.
Coordinate internal content review cycles, collecting feedback and ensuring all assets are legally compliant before publishing.
Leverage existing templates to produce new business collateral (e.g., presentations, one-pagers) for the Business Development team.
Maintain a library of updated business collateral and visual assets, ensuring the team has the most current resources for outreach
Ensure brand consistency across all digital assets.
Monitor site analytics via Google Analytics and Search Console, flagging trends and optimization opportunities.
Provide light SEO support and implement basic recommendations as guided.
Coordinate day-to-day website updates, including content gathering, developer liaison, and QA for new pages.
Utilize Google Analytics and Search Console to monitor site trends, track digital KPIs across paid and organic channels, and flag optimization opportunities.
Implement basic SEO recommendations and provide technical support to improve organic visibility.
Compile performance reports using internal dashboards to provide the growth team with actionable data on campaign and website health.
Coordinate digital and business development projects from kickoff to completion, maintaining timelines and task lists within project management tools (e.g., ClickUp) or similar tools.
Manage growth team documentation, contracts, and meeting agendas; track follow-ups to ensure milestones are met and blockers are resolved to ensure smooth campaign execution.
Support the sales funnel by assisting with CRM updates, lead generation reports, and basic lead attribution tasks.
Facilitate communication between design, development, and marketing to ensure projects remain on schedule and aligned with business goals.
Contribute to fostering a positive and inclusive company culture.
Other job duties, as assigned to support the overall operational needs of the organization

Benefits

Salary commensurate with experience and regular performance reviews.
401(k) retirement plan to help you reach your long-term financial goals.
Company-paid Short-Term and Long-Term Disability, plus additional optional and voluntary life insurance plans.
Premium insurance package (e.g. medical, dental, vision, pet insurance, etc).
Priority access to our diagnostic evaluation(s) for you and your family.
Generous Paid Time Off (PTO) and observed Paid Holidays to ensure you can recharge.
A flexible model requiring 2 days per week in-office, designed to balance deep work with team synergy.
Our office is designed for high-bandwidth collaboration, featuring a fully stocked pantry and premium beverage selection to keep you fueled.
Regular company meetings provided lunches.
We welcome your well-behaved companions through our canine pet policy.
Professional development opportunities in addition to a A dedicated Professional Development Reimbursement Program to support your growth.
Team-building events to foster a strong organizational culture.