Freelance - Marketing Graphic Designer

dentsu•Toronto, ON

2d•Remote

About The Position

ICUC is a global leader in Social Media solutions with over 20 years of experience. The team consists of over 350 people in over 35 countries, covering 50 languages. ICUC creates common ground between brands and audiences across communities and social media. This is a freelance, contract role from August to December. We are seeking a highly creative, social-first Marketing Designer who excels at creating content that captures attention and drives engagement across digital channels. The role involves translating marketing strategies into compelling creative assets to support brand awareness, demand generation, thought leadership, and lead generation. The ideal candidate possesses strong social media design expertise, UX/UI knowledge, and illustration skills to produce high-performing creative across multiple touchpoints.

Requirements

5+ years of professional design experience.
Strong portfolio demonstrating social media campaigns, digital marketing creative, landing page/web design, and illustration work.
Experience designing for B2B brands (SaaS or technology experience is a plus).
Strong understanding of social-first design principles and platform best practices.
Working knowledge of UX/UI design, including user journeys, layouts, accessibility, and conversion-focused design.
Experience creating original illustrations and iconography.
Excellent typography, composition, color, and visual storytelling skills.
Ability to take creative direction while proactively bringing new ideas.
Proficiency in Figma (Auto Layout, Components, and Design Systems).
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe Express).
Experience with collaboration tools such as Monday.com, Google Sheets, Google Docs, and Slack.

Nice To Haves

Adobe After Effects
Experience creating simple motion graphics and animations for digital marketing
Experience with Microsoft PowerPoint presentation design
Basic HTML/CSS knowledge

Responsibilities

Design high-impact social media content for LinkedIn and other digital platforms, including static posts, carousels, infographics, campaign graphics, event and webinar promotions, and eBook/report assets.
Create illustrations, icons, and custom visual elements to enhance storytelling and brand differentiation.
Design landing pages and web assets with a strong understanding of UX/UI best practices.
Collaborate with marketing teams to translate campaign objectives into engaging visual concepts.
Design cohesive creative across multiple campaign touchpoints, maintaining visual consistency and supporting campaign objectives.
Support demand generation campaigns with digital ads, email graphics, banners, and marketing collateral.
Prepare production-ready assets for various digital channels.
Contribute creative ideas to improve engagement, click-through rates, and overall campaign performance.
Manage multiple projects simultaneously while meeting tight deadlines.