Marketing Generalist

Varsity Spirit•Memphis, TN

13d•Hybrid

About The Position

The Marketing Generalist will assist with various marketing projects, including planning, marketing, and execution, website monitoring, and special marketing projects . Our ideal candidate is a motivated, self-starter with cross-functional communication and problem-solving skills, with the ability to thrive in a fast-paced, deadline-driven environment.

Requirements

Foundational Marketing Knowledge: Understanding of integrated marketing principles and how content, social, and events support brand strategy.
Team Coordination: Ability to communicate effectively with part-time contributors (e.g., Content Crew) to ensure high-quality, on-brand deliverables.
Strong Communication Skills: Clear and engaging writing with attention to grammar, tone, and audience relevance.
Social Media Proficiency: Confident navigating and posting across major platforms (Instagram, TikTok) with awareness of engagement best practices.
Event Readiness: Comfortable working on-site at high-energy events, capturing content, and supporting marketing activations.
Analytical Thinking: Ability to interpret marketing data and performance metrics to inform future efforts.
Organized & Detail-Oriented: Strong time management with the ability to juggle multiple projects and deadlines.
Adaptable & Collaborative: Flexible, team-first mindset with a proactive attitude toward shifting priorities and new challenges.
Personal Effectiveness/Credibility.
Excellent project management skills and the ability to coordinate and execute multiple tasks in a fast-paced, deadline-driven environment.
Team player with cross-functional communication skills – this person will interact with multiple facets of the organization and drive results through collaboration.
Bachelor’s degree in marketing (traditional or digital) or related fields or equivalent work experience
Entry-level to 3 years of experience in marketing

Nice To Haves

N CA or N DA C amp s taff experience is desired but not essential

Responsibilities

Email Communications: Create and send a high volume of promotional and transactional customer communications via email and BAND for Varsity Spirit c amp brands, including UCA, UDA, NCA, NDA, USA, and UCE.
Content Creation and Publishing for N CA & N DA : Write, edit, update, and publish marketing content for digital and print platforms, including email, brochures, web, social, and direct mail, ensuring accuracy, relevance, and brand voice consistency.
Social Media Engagement N CA & N DA : Monitor brand social channels daily, actively responding to comments, direct messages, and tagged content when appropriate . Escalate customer service concerns or brand opportunities to the appropriate team to maintain strong community relationships.
Manage Brand Ambassadors and Content Crew for N CA & N DA : Lead, schedule, and guide part-time content creators (Content Crew) for your assigned brand(s), ensuring they are properly briefed, aligned with brand guidelines, and equipped to capture compelling, on-brand content during events.
Performance Tracking and Reporting: Assist with compiling marketing metrics, such as email open rates, social engagement, and content reach, to help the team evaluate campaign performance and optimize future initiatives.
Marketing Research and Insights: Conduct audience, industry, and competitor research to inform content strategies and campaign planning. Stay up-to-date on youth trends, cultural moments, and digital innovations that can influence engagement.
Cross-Team Collaboration: Partner closely with creative, digital, and event teams to contribute to brainstorming sessions, share feedback from the field, and support high-priority projects in areas such as branding, communications, and product marketing.