Retail Marketing Generalist

Global Partners LP • Waltham, MA

12d • $103,000 - $154,600

About The Position

The Retail Marketing Generalist supports the planning, development, and execution of in-store and cross-channel marketing initiatives across the retail footprint. This role manages marketing project intake, develops clear and actionable marketing briefs, coordinates creative and production workflows, and ensures marketing assets are accurate, brand-aligned, and delivered on time. The position partners closely with Operations, Merchandising, Loyalty, Food Service, Creative Services, and external vendors to drive consistent execution and a strong in-store guest experience. The Retail Marketing Generalist also contributes to continuous improvement through campaign reporting, field insights, and process optimization, helping ensure marketing programs are effective, scalable, and operationally sound. At Global Partners, business starts with people. Since 1933, we’ve believed in taking care of our customers, our guests, our communities, and each other—and that belief continues to guide us. The Global Spirit is how we work to fuel that long term commitment to success. As a Fortune 500 company with 90+ years of experience, we’re proud to fuel communities—responsibly and sustainably. We show up every day with grit, passion, and purpose—anticipating needs, building lasting relationships, and creating shared value.

Requirements

• Bachelor’s degree required, preferably in marketing, communications, business, or related field or equivalent experience.
• At least three [3] years of hands-on marketing experience, 1-2 years of developing and implementing marketing strategies, preferably within the retail or hospitality industry.
• Experience writing creative briefs, working with designers and a thorough understanding of the creative process
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Trustworthy and reliable
• Proactive and ambitious

Responsibilities

• Manage promotional and marketing requests from intake through execution, ensuring clear requirements, timelines, and prioritization.
• Develop comprehensive marketing and creative briefs that outline objectives, audiences, messaging, deliverables, specifications, and execution requirements.
• Support all facets of new store openings and refreshes, from campaign planning to signage installation.
• Review proofs and final assets to ensure brand consistency, correct specifications, and alignment with approved strategies.
• Support development and deployment of in-store marketing assets and content, including signage and other physical or digital touchpoints, ensuring timely refreshes and consistency across locations.
• Collaborate cross-functionally with Merchandising, Category Management, Food Service, Loyalty, and Operations to validate details, timelines, and setup requirements.
• Partner with Operations to support launch readiness, installation coordination, and consistent field execution across the retail footprint.
• Maintain and organize key marketing information around digital signage, assets, and playlists.
• Support and traffic app content and asset development, acting as the clearinghouse for app creative needs.
• Gather field feedback, performance data, and operational insights to evaluate campaign effectiveness and identify opportunities for improvement.
• Support campaign reporting and analysis, contributing recommendations to optimize future promotions and workflows.
• Provide support on additional cross-channel marketing initiatives and ad-hoc projects as needed.

Benefits

• We offer competitive salaries and opportunities for growth.
• We have an amazing Talent Development Team who create trainings for growth and job development.
• Health & Wellness - Medical, Dental, Visions and Life Insurance. Along with additional wellness support.
• The Road Ahead – We offer 401k and a match component!
• Professional Development - We provide tuition reimbursement; this benefit is offered after 6 months of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level