Digital Marketing Generalist

Plexus•Neenah, WI

About The Position

At Plexus, our vision is to help create the products that build a better world. Driven by a passion for excellence, we partner with leading Aerospace/Defense, Healthcare/Life Sciences and Industrial companies to design, manufacture and service some of the world’s most transformative products, including advanced surgical systems, diagnostic instruments, healthcare imaging equipment, mission critical aerospace systems, and electric vehicle (EV) charging solutions. Visit Plexus.com to learn more about our unwavering commitment to our vision. When we invest in our people, we invest in building a better world. With a vision rooted in the wellbeing and inclusive engagement of our team members, our customers, their end users and our communities, people are the heart of what we do and who we are. It is our values that unite us and guide us in everything that we do, including how we operate, behave and interact to foster a workplace where every team member feels valued and empowered to contribute their best. Our values include: Growing our People, Building Belonging, Innovating Responsibly, Delivering Excellence and Creating Customer Success. As a team member, you will engage in impactful work through global collaboration and the use of emerging technologies, join an inclusive culture where every team member is valued and working toward a greater purpose, and be empowered to reach your full potential through various development programs designed to accelerate your growth. Plexus offers a comprehensive benefits package designed to support team members' wellbeing, including medical, dental, and vision insurance, paid time off, retirement savings, and opportunities for professional development. We also prioritize work-life balance and offer a variety of perks to enhance the team member experience. For more information, visit our US benefits website at usbenefits.plexus.com. Our commitment to pay range transparency fosters an equitable workplace, where everyone can feel valued. The annual compensation range for this position is stated below. The salary offered within this range will be based upon the geographic location, work experience, education, licensure requirements and/or skill level. Salary Range: $63,900.00 - $95,900.00 Purpose Statement: The purpose of the Brand Experience Generalist role is to support the execution and evolution of core brand experience activations and initiatives that drive awareness, engagement and business growth. This role brings broad capabilities with the learning agility to contribute in focus areas such as digital experience, content strategy, brand analytics and campaign support. By collaborating across the brand experience team, the Brand Experience Generalist helps identify, create and optimize opportunities to streamline processes, improve performance insights and enhance the overall brand experience.

Requirements

Typically requires a Bachelor’s degree and a minimum of 2 years of related experience; or equivalent work experience.
A Bachelor's degree in Marketing, Communications, Business, or a related field is required.
Two to four years of experience in marketing, brand management, digital marketing, or a related field is preferred.
Experience in content creation and optimization for digital channels.
A foundational understanding of marketing analytics platforms to extract, interpret, and present data for monthly performance reporting and actionable brand insights.
Familiarity with a variety of digital marketing tools and platforms, including but not limited to, Google Ads, Microsoft Ads, or Semrush for SEO performance.
Experience collaborating with cross-functional teams.
Strong understanding of business concepts and financial analysis, cost models and contracts and negotiation.
Strong quantitative analysis skills and ability to conduct business and financial research and analysis.
Must be able to understand, summarize and explain complex technical, technological and business concepts.
Ability to interact in a cross-functional team with both formal and informal lines of authority.
Must be able to operate effectively in a multi-cultural, global environment.
High learning agility and problem-solving skills, with the ability to quickly master new technologies and apply them to strategic brand initiatives.
Ability to maintain the confidentiality of all customer and company information.
Ability to follow through on assignments with little to no supervision.
Strong attention to detail, time management skills, and organizational skills.
Strong written and verbal communication skills, including the ability to effectively interact with senior-level decision makers.
An interest in emerging technologies, with a specific focus on identifying and implementing AI tools to automate manual workflows.

Responsibilities

Contributes to the planning and execution of branding activities across key focus areas (e.g., digital channels, content development, analytics or campaigns), based on team and business needs.
Supports the creation, optimization and measurement of foundational content that aligns with Plexus’ brand strategy and helps us win against priority search keywords.
Collaborates across the broader Brand Experience Team and business partners to ensure consistency, accuracy and effectiveness of brand experience efforts.
Develops working knowledge of key digital platforms and tools to enhance efficiency and improve reporting across multiple channels.
Explores emerging technologies, including AI, to improve workflows, support responsible innovation and drive continuous improvement.