Marketing Generalist

Extraco Corporation • Waco, TX

3d • Hybrid

About The Position

Extraco Banks is seeking a collaborative, creative, and detail‑oriented Marketing Generalist to support our marketing efforts across multiple business units. This role contributes to campaign planning, content creation, social media management, and customer experience reporting—ensuring brand consistency and high-quality execution of marketing initiatives. The ideal candidate thrives in a fast-paced environment, enjoys balancing creative and operational work, and is eager to grow within the marketing field.

Requirements

• Bachelor’s degree in Marketing, Graphic Design, Communications, or related field
• 3+ years of professional experience in marketing, design, or communications
• Strong proficiency with Adobe Creative Cloud (InDesign, Photoshop, Illustrator; Premiere preferred)
• Experience managing social media content and analyzing performance
• Excellent writing, editing, and communication skills
• Strong organization, attention to detail, and ability to manage multiple projects
• Ability to collaborate effectively while managing independent tasks
• Foundational understanding of digital marketing and social media platforms

Nice To Haves

• Videography or photography experience
• Familiarity with Drupal 9 CMS and HubSpot Marketing Automation

Responsibilities

• Assist with planning and executing marketing campaigns.
• Help create, edit, and proofread marketing materials.
• Maintain the content calendar and support graphic design projects.
• Manage organic social media channels, including posting, engagement, and analytics.
• Oversee branch Facebook pages and support content needs for Banking, Insurance, and Mortgage.
• Collaborate with the Marketing Technology Specialist on email campaigns, event communications, and cross-promotional initiatives.
• Support basic use of Drupal 9, HubSpot, and other marketing tools.
• Assist with planning, logistics, and execution of events, webinars, and promotions.
• Monitor customer feedback and help identify trends.
• Prepare and deliver monthly performance and insights reports.
• Coordinate with the Customer Intelligence team to support data accuracy and transparency.
• Provide graphic design support using Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere).
• Assist with photography/videography as needed.
• Perform other duties as assigned.

Benefits

• Extraco Banks is committed to innovation, community impact, and the growth and development of our employees. You’ll join a supportive, collaborative team that values creativity, initiative, and professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level