Marketing Generalist

Wilson Tool International•White Bear Lake, MN

28d•$60,000 - $110,000

About The Position

Wilson Tool International is seeking a dynamic and results-driven Marketing Generalist to join our growing team. The ideal candidate will play a key role in developing and executing a comprehensive marketing strategy to elevate our brand, engage our audience, and drive business growth. This position is perfect for someone who thrives in a collaborative environment and is eager to contribute to a high-performing marketing department.

Requirements

Expertise in SEM/PPC, SEO, and paid search campaigns.
Proven experience with content creation, engagement, and analytics across major social media platforms.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Experience with marketing analytics tools (Google Analytics, etc.).
Familiarity with marketing automation tools and CRM software.
Strong analytical and problem-solving skills.
Excellent written and verbal communication skills.
Strong organizational and time management abilities.
Creativity and innovation in content and campaign development.
Ability to work independently and as part of a team.
Bachelor’s degree in Marketing, Communications, or a related field.
7+ years of experience in a marketing role, preferably within the manufacturing industry.
Proven track record of developing and executing successful marketing campaigns.

Nice To Haves

Experience with CRM systems and marketing automation platforms.
Experience in the manufacturing industry.

Responsibilities

Develop and execute digital marketing campaigns across various channels, including SEM/PPC, SEO, email marketing, and display advertising.
Analyze campaign performance and provide recommendations for optimization.
Manage and optimize website content and user experience.
Stay up to date on the latest digital marketing trends and technologies.
Maintain and update website content, ensuring accuracy and consistency.
Monitor website performance and identify areas for improvement.
Collaborate with web developers to implement website updates and enhancements.
Develop compelling and informative content for various marketing channels, including the website, blog, social media, and email.
Write and edit copy that is clear, concise, and aligned with the brand voice.
Create visual content using Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Develop and implement social media strategies to increase brand awareness and engagement.
Create and schedule social media content across various platforms.
Monitor social media channels for brand mentions and customer feedback.
Analyze social media performance and provide reports.
Assist in the planning and execution of marketing events and promotions.
Conduct market research and competitive analysis.
Prepare marketing reports and presentations.
Collaborate with cross-functional teams to achieve marketing goals.
Track and evaluate the success of marketing efforts using data and KPIs.
Set and monitor key performance indicators to assess campaign success and make strategic adjustments.