Digital Marketing Generalist

Coker Tire Company•Chattanooga, TN

20h•Hybrid

About The Position

We are seeking a motivated Digital Marketing Generalist to join our team and support efforts to grow our brand presence and generate leads. In this role, you will assist with the planning, execution, and tracking of digital marketing activities across multiple online channels. The ideal candidate has a foundational understanding of digital marketing, an eagerness to learn, and an interest in developing skills across a variety of digital disciplines while staying current with industry trends.

Requirements

Familiarity with digital marketing concepts such as social media, email marketing, SEO/SEM, and paid advertising, with a willingness to learn and grow in these areas.
Ability to manage multiple tasks, follow timelines, and support projects related to marketing campaigns, events, and materials.
Comfortable working with basic reports, spreadsheets, and marketing tools; exposure to analytics or AI tools is a plus but not required.
Dependable, detail-oriented, and committed to completing assigned tasks accurately and on time.
Strong written and verbal communication skills, with the ability to work collaboratively with team members and follow direction.
Proficient computer skills and communication skills required, written and oral

Nice To Haves

Experience with Google Analytics, a plus.

Responsibilities

Campaign & Email Coordination: Assist in the execution of digital marketing campaigns across SEO/SEM, email, social media, and display advertising under the direction of senior team members.
Loyalty Program Support: Help track and report on customer loyalty program activities and performance.
Content Creation: Support the creation, editing, and publishing of content for websites, blogs, and social media platforms while maintaining consistent brand messaging.
SEO & Web Optimization: Assist with keyword research, basic on-page SEO updates, and content changes to support organic search performance.
Data Analysis & Reporting: Collect and organize performance data (KPIs, ROI, engagement metrics) using tools such as Google Analytics to support reporting and optimization efforts.
Technical Assistance: Assist with social and website content, landing page creation, and basic HTML/CSS updates.
Internal Communication Communicate project updates with internal stakeholders, gather feedback and approvals, and help relay information to team members.
Project Support Takes Lead and/or assists on Special Projects related to Sales, Marketing, and Events, as assigned/needed.
Budget & Inventory Support Help track project and event expenses, identify cost-saving opportunities, and assist with inventory coordination of materials and supplies.
Market Research: Monitor competitor activity and industry trends to identify opportunities.