Marketing Generalist

Ob Hospitalist Group Corporate•Greenville, SC

6d•$70,000 - $80,000•Hybrid

About The Position

Ob Hospitalist Group is seeking a Marketing Generalist, Business Development and Partnerships. This position plays a key role in developing and executing marketing materials, campaigns, and programs that strengthen hospital partner relationships, support growth initiatives, and ensure brand consistency across partner-facing touchpoints. Working closely with business development, operations, and marketing teams, this role provides hands-on marketing support across content development, digital campaigns, webinars, events, and ongoing partner communications. Strong professional writing skills are required to develop clear, compelling partner-facing content and communications that support business development and hospital partnerships.

Requirements

3–5 years of experience in a marketing role, preferably supporting business development, partnerships, or client-facing teams
Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field
Strong professional writing and editing skills with the ability to tailor messaging for partner audiences
Experience supporting digital marketing campaigns and website content
Excellent organizational, project management, and time management skills
Ability to manage multiple priorities in a fast-paced environment with strong attention to detail
Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

Nice To Haves

Experience in healthcare or a healthcare-adjacent industry
Familiarity with CRM and marketing automation platforms
Experience with Content Management Systems (e.g., WordPress)
Experience supporting events or tradeshows
Strong independent project management skills and comfort learning new tools

Responsibilities

Support marketing initiatives focused on business development and hospital partner engagement
Collaborate with business development and hospital-facing teams to translate needs into effective marketing support
Develop and maintain marketing materials for outreach, presentations, and partner communications
Ensure all partner-facing messaging aligns with OBHG’s brand, positioning, and strategic objectives
Write, edit, proofread, and repurpose high-quality partner-facing content, including: Case studies and partner success stories Website pages and updates Brochures, one-pagers, and sales collateral Partner-facing and outreach emails and presentations
Conduct interviews with hospital partners and internal stakeholders to capture authentic insights and stories
Coordinate with external writers, designers, videographers, and other marketing vendors as needed
Ensure content accuracy, consistency, and quality across all materials
Develop and execute email and digital marketing campaigns supporting business development and hospital partners
Create, update, and manage website content to ensure relevance and accuracy
Support measurement and reporting on digital campaign performance and engagement
Assist with in-person events, tradeshows, and conferences tied to partnership and growth initiatives
Support basic video content development using video editing platforms
Provide general marketing support, including reporting, analytics, database support, and maintenance of marketing materials
Stay informed on healthcare marketing trends and recommend improvements based on partner feedback and market conditions

Benefits

A mission based company with an amazing company culture
Paid time off & holidays so you can spend time with the people you love
Medical, dental, and vision insurance for you and your loved ones
Health Savings Account (with employer contribution) or Flexible Spending Account options
Employer Paid Basic Life and AD&D Insurance
Employer Paid Short- and Long-Term Disability w Optional Short Term Disability Buy-up plan
Paid Parental Leave
401(k) Savings Plan with match
Legal Plan & Identity Theft Services
Mental health support and resources