Marketing Functional Consultant

Capgemini • New York, NY

3d • $100,000 - $130,000 • Onsite

About The Position

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Requirements

• Strong understanding of Salesforce Marketing Cloud modules, including Journey Builder, Email Studio, Contact Builder, and Automation Studio.
• Experience in requirements gathering, business process mapping, and stakeholder management.
• Ability to translate business needs into functional and technical requirements.
• Experience creating user stories, acceptance criteria, process flows, and functional documentation.
• Knowledge of customer lifecycle marketing, campaign management, and personalization strategies.
• Strong communication, presentation, and workshop facilitation skills.
• Familiarity with Agile delivery methodologies and tools such as Jira or Azure DevOps.

Nice To Haves

• Exposure to digital marketing, customer engagement platforms, and marketing automation solutions is preferred.
• Agile/Scrum Certification (preferred)

Responsibilities

• Gather, analyze, and translate business requirements into Salesforce Marketing Cloud functional requirements and solution specifications.
• Collaborate with stakeholders to define customer journeys, campaign workflows, segmentation strategies, and marketing processes.
• Create and manage user stories, business requirements documents (BRDs), functional specifications, and acceptance criteria.
• Facilitate discovery sessions, stakeholder workshops, and solution review meetings.
• Work closely with architects, developers, and QA teams to ensure requirements are accurately implemented.
• Support User Acceptance Testing (UAT) by preparing test scenarios, coordinating testing activities, and validating business outcomes.
• Drive user training, change management, and adoption initiatives for SFMC solutions.
• Document business processes, workflows, data requirements, and system interactions.
• Identify opportunities for process improvements and recommend optimized marketing operations.
• Ensure delivered solutions align with business objectives, customer experience goals, and platform capabilities.
• Provide ongoing support during deployment, hypercare, and post-implementation phases.

Benefits

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed