Marketing Events Intern

CAI • ,

5d • Hybrid

About The Position

This entry-level role is ideal for a creative, organized, and motivated individual eager to launch a career in event marketing and event coordination. The intern will assist in planning, promoting, and executing marketing virtual and in-person events that enhance CAI's brand awareness, client engagement, and community presence.

Requirements

• Pursuing a Bachelor's degree in Marketing, Communications, Event Management, Business, Public Relations, or a related field
• Current Junior with a 3.5 GPA or higher
• Strong organizational, communication, and interpersonal skills
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Strong attention to detail and problem-solving abilities
• Basic understanding of marketing and event planning concepts
• Proficiency with Microsoft Office applications, including Excel, PowerPoint, and Teams
• Enthusiasm for marketing, event planning, and brand engagement
• Must be local to Allentown, Pennsylvania for event coordination

Nice To Haves

• Prior internship, volunteer, leadership, or campus organization experience involving event planning or coordination
• Experience promoting events through social media or digital marketing channels
• Familiarity with virtual event platforms, registration tools, or project management software

Responsibilities

• Assist in the planning and coordination of marketing events, including webinars, conferences, trade shows, client events, and internal company events
• Help manage event logistics, including registration processes, attendee communications, vendor coordination, and event timelines
• Support the development and maintenance of event calendars, project plans, and event checklists
• Help schedule and facilitate internal planning meetings with stakeholders to align on event content, messaging, and timelines
• Pack, ship, and track event materials, booth assets, and promotional items while coordinating with event organizers
• Support virtual and in-person event execution, including pre-event preparation, exhibitor documentation, and post-event follow-up activities
• Assist in developing promotional campaigns to drive event attendance and engagement
• Support event-related communications through email, social media, and other marketing channels
• Help create and schedule content promoting upcoming events and highlighting event outcomes
• Ensure event messaging aligns with CAI brand standards and marketing objectives
• Help coordinate relationships with industry organizations, educational institutions, and vendors
• Support outreach efforts to increase participation and awareness of CAI-sponsored events
• Assist with attendee engagement strategies before, during, and after events
• Support the collection and analysis of event performance metrics, including registrations, attendance, engagement, and attendee feedback
• Assist in preparing post-event reports and recommendations to improve future events
• Gain exposure to additional marketing functions, including webinar production and campaign development

Benefits

• medical insurance
• dental insurance
• vision insurance
• 401k retirement account access
• paid sick leave
• other paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level