MARKETING & ENGAGEMENT MANAGER

Compass Group USA Inc•Princeton, NJ

61d•$75,000 - $85,000•Onsite

About The Position

We are seeking a passionate, hospitality focused Marketing Manager to join our Princeton University dining operations team. As an impactful partner to the food & beverage operations team, our Marketing Manager maximizes event opportunities at two locations on campus - Mosaic (restaurant) and Prospect House (Events/Conference center) - driving exposure, engagement, and utilization. The Marketing Manager is responsible for developing and maintaining the look and feel of these operations to include concept development, merchandising, promotions and marketing including but not limited to displays, signage, visual & style, advertising, development and maintenance of marketing and budgets. Please note - this is a full time, on site role that demands a strong partner to support field operations leadership & the entire F&B team.

Requirements

Bachelor's Degree required. Merchandising and/or F&B Marketing experience preferred.
Demonstrated ability to prioritize marketing objectives and deliverables
Effective written and oral communication skills
Demonstrated success partnering with operations; you're a proactive and present business partner
Proficiency in Microsoft office including Excel and PowerPoint.

Nice To Haves

Adobe Creative Suite (InDesign, Illustrator) software experience a plus.

Responsibilities

Research, develop and implement marketing and merchandizing programs to include promotional activities resulting in increased check average, participation, and brand awareness.
Develop marketing action plan and collateral to support all new programs.
Develop minimum of one best practice per quarter that can be shared with the field
Hands-on support and responsibility for set-ups of culinary, marketing and retail innovation implementation at account.
Develop annual Business Plan marketing objectives.
Develop and implement signage programs.
Participate in marketing manager meetings with RA Corporate marketing.
Work with the culinary team to implement merchandising, marketing and operational guidelines for new and existing food programs.
Conduct café audits to assure quality and compliance.
Update design jobs as necessary using design software.
Maintain wellness program to include signage and promotions.
Assist in preparing quarterly business review presentation
Work with client's marketing and communication teams as needed to promote cafes
Maintain and update dining website
Maintain Social Media platforms and build café participation through these channels
Work within provided budgets and guidelines.
Support corporate marketing department with new account openings when needed; weekend work and travel may occur.