Marketing & Member Engagement Manager - Medicare

Silvur

2d • $100,000 - $125,000

About The Position

As the Marketing & Member Engagement Manager, you’ll be responsible for driving Silvur Insurance awareness, generating agency leads, and supporting agency client retention efforts. A large part of your role –and ultimately, your success– will involve leveraging and collaborating with our credit union partners to reach and support the right members at the right time with the right message. You’ll serve as the lead on all Silvur Insurance acquisition and retention marketing efforts—owning the multi-channel marketing strategy, while also being responsible for campaign content, execution, optimization, and reporting, as well necessary coordination with the marketing teams at our credit union partners. This role will directly impact how effectively we engage members around Medicare and convert education into measurable results for Silvur Insurance.

Requirements

• 5+ years of marketing experience, including cross-channel and performance marketing
• A track record of planning and optimizing campaigns that drive measurable results
• Strong project management skills—you can juggle multiple campaigns and stakeholders without missing deadlines
• Excellent communication and collaboration skills—you enjoy working with partners and internal teams to align strategy
• A data-driven mindset and comfort using metrics to inform decisions and outcomes
• A knack for writing clear, compelling copy across formats (email, web, social, print)
• Comfort working in a fast-paced, startup-like environment where you're empowered to test, learn, and iterate
• Familiarity with CMS platforms, marketing automation tools, and campaign tracking systems (e.g. Hubspot)

Nice To Haves

• An interest in financial services, Medicare/insurance, or marketing to older adults is a plus

Responsibilities

• Manage strategy and calendar for multi-channel marketing campaigns across credit unions (Channels include email, print, direct mail, paid media, events, SMS/app push notifications, referral, and more)
• Oversee message testing, execution, and performance tracking, optimizing campaigns as needed to improve conversion rates, engagement, and ROI
• Align content and cadence with each credit union's internal marketing efforts
• Develop all campaign content including email templates, social posts, digital assets, print materials, signage, web content, and more (Design is outsourced)
• Ensure all assets are Medicare-compliant and member-friendly
• Deliver assets to each partner as needed and oversee review/approval process with partner marketing teams
• Track KPIs for campaigns across marketing funnel, including acquisition, engagement, and retention
• Monitor channel-level performance, including CPA, ROAS, CTR, and conversion rates, to inform optimization and budget decisions
• Deliver monthly insights and strategic recommendations based on performance data and partner feedback
• Act as the primary liaison to credit union marketing leads
• Customize outreach strategies for each partner’s preferred marketing channels
• Support co-branded messaging and share Medicare best practices

Benefits

• Employees receive a total compensation package including salary, options, health benefits (healthcare, vision, and dental), paid time off + holidays, and 401k with employer contribution.
• You may choose the technology you need to help you excel in your role.
• You will work in a flexible environment with an impact-driven, high-growth team that is changing the future of retirement healthcare.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees