Marketing eCommunications Technology & Operations Analyst, UMR - Remote

UnitedHealth Group Inc.•Minnetonka, MN

54d•Remote

About The Position

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together. UMR, UnitedHealthcare's third-party administrator (TPA) solution, is seeking an experienced Technical Marketing eCommunications Analyst who is tech-savvy and loves to dig into the details while collaborating with key IT and business partners. This analyst position will act as the go-to contact for UMR SMS and email performance, developing end-to-end custom reporting, optimizing datasets and enhancing system reliability through troubleshooting. You'll collaborate closely with IT and data engineering partners to define, refine and structure criteria by integrating highly matrixed systems to produce scheduled and ad hoc reports in line with key business objectives while keeping leadership appraised of overall KPIs. You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week. You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Requirements

2+ years of experience establishing connections among multiple data sources (including defining dataset requirements) with marketing platforms or CRMs (e.g., API, SFTP)
2+ years of experience working with data sets and reporting in marketing platforms or CRMs (e.g., Salesforce Marketing Cloud, HubSpot Marketing Hub, Adobe Journey Optimizer)
2+ years of experience working with data analytics and visualization tools (e.g., Adobe Analytics, Power BI, Tableau)
Experience in communicating with business and technical leaders
Proficiency in developing and editing SQL queries for relational data sequences (working with multiple data sets) for custom reporting and analysis

Nice To Haves

Experience working in Salesforce Marketing Cloud
Experience with Adobe Analytics
Experience working within an Agile framework
Experience working in a matrix organization
Experience in health care/health insurance or pharmacy industry
HTML and responsive design coding exposure
Knowledge of regulatory requirements & best practices for SMS and email

Responsibilities

Serve as the key analytics resource and expert for UMR email and SMS campaigns within applicable software platforms, working to integrate KPIs with external reporting platforms to consolidate data that is easily understood by business partners
Stratify data from multiple UMR resource repositories to ensure a full picture of email and SMS campaign performance
Develop easy-to-digest constituent engagement dashboards that provide a holistic view of campaign performance where SMS and/or email are at the forefront
Support the implementation and ongoing maintenance of various connections (e.g., API) and file transfers (e.g., .csv, JSON, etc., via SFTP) between source systems
Develop and maintain connections between email and SMS platforms and reporting tools such as Adobe Analytics, Power BI, and Tableau
Collaborate and maintain ongoing partnerships with IT and data engineering teams to ensure technical alignment and data accuracy, optimize data pipelines, and troubleshoot as needed
Review SMS and email campaign results and functionality daily, including conducting in-depth ad hoc analysis via SQL, partnering with IT resources to troubleshoot and mend any identified issues
Support the development of email and SMS campaigns in an accurate, efficient manner consistent with marketing strategy, campaign objectives and best practices
Utilize excellent organizational skills to manage multiple projects under tight deadlines while being able to respond quickly and accurately to change
Develop and maintain positive relationships with cross-functional team members, establish trust and credibility in a matrix organization utilizing Agile methodology, and demonstrate effective interpersonal, collaboration and listening skills
Present key findings and enhancement recommendations to leadership, business partners, or customers

Benefits

In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).
No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives.

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