Marketing Technology & Data Manager (Remote)

Tealium-posted 2 days ago
$90,000 - $125,000/Yr
Full-time • Mid Level
Remote
501-1,000 employees
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The Marketing Technology & Data Manager owns the systems, data flows, and AI-driven workflows that support Tealium’s global marketing engine. This role sits at the intersection of marketing technology, data operations, and AI automation – managing the core platforms (Marketo, Salesforce, Tealium), maintaining the marketing data model, and building scalable workflows that power demand generation, ABM, lifecycle, and personalization. The ideal candidate possesses strong hands-on technical expertise in marketing systems, a solid understanding of data architecture, and the ability to build and maintain AI/LLM automations that enhance efficiency and accuracy across GTM operations.

  • Marketing Technology Operations
  • Serve as the primary Marketo admin, overseeing architecture, governance, QA, and operational program health.
  • Maintain and optimize integrations across the tech stack (Marketo <> Salesforce, Tealium, attribution tools, enrichment tools, ABM platforms, etc).
  • Own scoring models, lifecycle flows, routing logic, data taxonomies, and system-wide hygiene.
  • Ensure data consistency and alignment across MAP, CRM, and CDP environments.
  • AI Workflows & Automation
  • Build and optimize AI workflows and agents that support campaign execution, lead management, content creation, data hygiene, and other key business processes.
  • Develop automations that reduce manual workload across marketing operations and campaign execution.
  • Monitor workflow accuracy, drift, and reliability; ensure responsible and secure use of AI across processes.
  • Partner with cross-functional teams to identify new opportunities for leveraging AI to drive scale and operational efficiency.
  • Data & Insight Operations
  • Build dashboards and reporting for funnel insights, campaign performance, attribution impact, and operational diagnostics.
  • Develop real-time audience segments in Tealium for targeting and personalization.
  • Use AI tools to help automate analysis, content workflows, campaigns, and reporting.
  • Maintain the marketing data model, field definitions, and segmentation frameworks (including personas, ICP tiers, and lifecycle stages).
  • Ensure data completeness and integrity across systems and pipelines.
  • Cross-Functional Enablement & Strategy
  • Partner with Sales Ops, RevOps, Digital Experience, and Campaigns to ensure alignment across systems, data standards, and GTM workflows.
  • Enable marketers, SDRs, and AEs to use marketing systems and AI workflows effectively.
  • Translate technical concepts into clear operational best practices.
  • Drive continuous improvement across marketing technology and data infrastructure.
  • 3-5+ years in Marketing Operations, Marketing Technology, RevOps, or a comparable technical GTM systems role within a B2B SaaS environment.
  • Advanced hands-on expertise with Marketo and Salesforce, including architecture, integrations, routing, scoring, lifecycle design, and data model governance.
  • Experience designing or maintaining AI-powered automations or agents that interact with MAP/CRM/CDP systems and operational workflows.
  • Strong technical capability and familiarity with API-driven integrations, marketing data pipelines, and cross-system orchestration.
  • Demonstrated understanding of data structures, normalization, enrichment, segmentation, and attribution workflows across the GTM ecosystem.
  • Ability to translate technical concepts into clear guidance for stakeholders and collaborate effectively with Marketing, Sales, RevOps, Product, and Engineering teams.
  • Experience Ability to work in scripting or prototyping environments (e.g., Python, JavaScript, API testing tools) to develop, test, or troubleshoot automation and AI logic.
  • Strong analytical skills with familiarity in SQL, Python, and BI tools to validate data, investigate issues, and produce operational insights.
  • Employees are eligible to receive an annual bonus and stock options.
  • Employees and their families are eligible for medical, dental, vision, life, and disability insurance benefits.
  • Employees have the option to enroll in our 401k plan and are eligible to receive contributions for company matching.
  • Employees are eligible for flexible paid time-off and extended paid parental leave.
  • We offer 11 paid holidays annually.
  • We offer 15 hours of paid work time for volunteer activities and programs.
  • Our sick leave accrual is the following for our employees: Exempt CA employees (not including San Francisco) including NY : accrue 40 hours each year. Unused sick leave carries over into the next year. Employees cannot exceed 80 hours in a given year. Exempt Non - CA employees (not including NY) including SF: Accrue 1 hour every 30 hours worked. Cannot exceed 180 hours in the calendar year. Non-Exempt: accrue 1 hour every 30 hours worked. Unused carries over to the next year. Not to exceed 108 hours in a calendar year.
  • An overview of our benefits and perks can be found on our careers page, https://tealium.com/careers/.
  • Additional details regarding the benefits package will be provided during your interview process.
  • Tealium WOWs (Ways of Work), our award winning culture is how with think, act and connect together at Tealium
  • Mosaic, our commitment to diversity, equity and inclusion is grounded in our mosaic of diverse perspectives and shared belonging as we live in work across the US and in nearly 20 countries
  • Tealium Cares, to promote caring in our communities, 15 hours of paid work time for volunteer activities and programs is offered annually
  • Tealium Connects (remote-first working), enabling many of us to choose where we do our best work and offering new hire stipends to assist with purchasing things we need to support a successful home office environment
  • Tealium Ownership, share in the success of Tealium by becoming an owner of Tealium beginning with new hire equity grants
  • Tealium Time, paid time-off policy to offer flexibility to take time when needed and robust leave programs, including extended paid parental leave and company holidays
  • Healium, health and wellness programs to help us be our best selves in the experiences of health, physical, mental, social, and even financial well-being and wellness
  • Tealium LIFT (Learning is Facilitated at Tealium), offering a myriad of professional development opportunities with over 6,000 courses available on demand to best-in-class manager and leadership development programs
  • Health and Related Benefits Programs, offering market competitive benefits programs
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