Marketing Director

Rice University•Houston, TX

1d•Onsite

About The Position

This role comes at a pivotal moment for both the organization and Houston's innovation ecosystem. The Rice Alliance is building and launching Houston's Venture Advantage Platform in the Ion District, creating a unique opportunity for an entrepreneurial marketer to help shape the narrative, grow and engage the audience, and bring to life one of the most ambitious innovation initiatives in the region. Through the Venture Advantage Platform, we will bring together people, expertise, capital, and corporate and community partners into a single coordinated system activated through helping founders gain advantages and compound impact. By doing so, we will strengthen Houston's ability to sustainably launch and grow thriving ventures that deliver local, national, and global impact. Over 25 years, the Rice Alliance has supported more than 3,714 startups that have raised more than $31 billion in capital. That impact is rooted in our belief that when people are activated around meaningful work, it creates an economic engine that generates an abundance of opportunities for our community to prosper. The Rice Alliance exists to help people pursue their life’s work. The Marketing Director will: Lead the strategic narrative, positioning and communication direction Develop and deliver our demand generation and audience growth strategies Evolve and build the marketing tech stack to deliver against a cohesive user journey Maximize experiential engagements to amplify the Ion District narrative, increase audience engagement, and advance sponsorship and partnership opportunities Collaborate with Ion District stakeholders to support District development, leasing activity and ecosystem visibility Success will look like our stories reaching and resonating with key audiences and turning that into participation, partnerships, and organizational growth. It means clear, repeatable marketing systems that allow a lean team to work efficiently, with AI and automation embedded throughout our marketing operations. The Marketing Director will be responsible for collaborating and aligning marketing strategies and outcomes with stakeholders across Rice University and the broader Houston innovation ecosystem.

Requirements

Bachelor's Degree
5+ years of progressively responsible experience in marketing, communications or similar role
Experience leading teams and managing agencies, freelancers, contractors, or other external partners

Nice To Haves

7+ years of progressively responsible experience in marketing, communications or similar role
Experience leading marketing functions in a startup, agency or mission-driven organization
Proven success in demand generation, audience growth, customer journey optimization, and campaign performance analysis
Channel strategy and execution experience with measurable success across organic social media, earned media, SEO/GEO/AEO
Demonstrated history with marketing tech including CRMs, automation, email marketing platforms, CMS, and other AI-enabled tools
Proven success shaping organizational positioning and building alignment
Ownership over budget allocation across channels and initiatives
Experience working directly with executive leadership and with startups and entrepreneurs
Interest in entrepreneurship, innovation, economic development, and Houston's growing innovation ecosystem
Familiarity with marketing efforts for large-scale events, conferences, programs, or community initiatives
Excellent written, verbal, and presentation communication skills
Familiarity with real estate, events, higher education, or mission-driven organizations is a plus.

Responsibilities

Lead the strategic narrative, positioning and communication direction
Develop and deliver our demand generation and audience growth strategies
Evolve and build the marketing tech stack to deliver against a cohesive user journey
Maximize experiential engagements to amplify the Ion District narrative, increase audience engagement, and advance sponsorship and partnership opportunities
Collaborate with Ion District stakeholders to support District development, leasing activity and ecosystem visibility
Develop and execute integrated marketing and communications strategies that support organizational priorities, audience growth, and demand generation
Lead the strategic narrative for the Rice Alliance for Technology and Entrepreneurship and support the Ion District communication strategy
Develop the brand platform for the Venture Advantage Platform
Build and optimize customer journeys that convert awareness into engagement, participation, sponsorship, and other organizational outcomes
Oversee content, digital marketing, events, media relations, partnerships, and community engagement
Lead marketing strategy for the organization's event portfolio to increase attendance and engagement
Manage the marketing technology stack, reporting systems, and AI-enabled workflows
Analyze marketing performance, audience insights, and market trends
Establish departmental Rocks, budgets, and success metrics supporting the Entrepreneurial Operating System (EOS).
Extend capacity and capabilities through freelancers, contractors, volunteers, and other external partners
Collaborate with Rice University stakeholders, Ion District partners, and external organizations to align marketing efforts and amplify organizational visibility.
Support sponsorship, partnership, and revenue-generating initiatives through marketing strategy and activation.
Lead and develop the marketing team through its next stage of development, aligned with our values of Relentless Curiosity, Purposeful Stewardship, Take Ownership, Excellence is a Habit, and Enjoy the Journey Together
Perform all other duties as assigned.
Represent the organization at events and within Houston's innovation ecosystem as needed.
Serve as a thought leader and trend manager in marketing for ventures in our network
Support public relations and media initiatives, working with Rice Public Affairs and partner agencies