Marketing Director (Specialty Food Division, N.A.)

LASSONDE PAPPAS AND CO INC•Cherry Hill Township, NJ

63d•$150,000 - $227,000•Hybrid

About The Position

Lassonde Pappas & Co. is a US Leader in beverage manufacturing dedicated to our team members, customers and consumers satisfaction. We remain committed to our small-town roots and rural values. Hardworking and caring are qualities that make our teams special. Since 1942, we’ve been producing delicious products for our customers across the country! To provide the best for our customers, we focus on building the best team by creating and advancing an inclusive environment amongst our diverse workforces. If you’re passionate about customer satisfaction, reliable, and committed to being and doing better, join us! The Marketing Director reports to the Chief Marketing Officer, N.A. Specialty Foods and is based out of Cherry Hill, New Jersey location. This is a hybrid position. This individual will be responsible for brand strategy, marketing and annual business planning, brand management, and new product development.

Requirements

Bachelor’s degree in business/marketing, MBA required
Minimum of 8 years brand management experience, Food/Bev industry desired and a strong plus, CPG industry required
Strong and agile leadership capability including: acts like an owner, champions and drives initiatives/causes, effectively collaborates within and beyond marketing team by building strong working relationships, brings solutions not problems (with solid rationale and passion)
Drive for results with a hard work ethic and action orientation
Responsible and accountable for ensuring projects are completed on-time and deliver optimal results
Brings conviction to introduce new ideas and fresh ways of thinking and operating
Strong oral and written communication skills, including ability to develop and deliver compelling presentations
Active listener, respectful of others, able to receive and provide constructive feedback
Comfortable with entrepreneurial environment and smaller company budgets
Detailed oriented and can multi-task
Excellent time management skills

Nice To Haves

Experience in the food/beverage industry (a plus)
Previous experience in Manufacturing or production environment (a plus)
Proven organizational skills
Ability to direct, coach and train others.
Consultative, influential, strategic thinking and problem-solving skills.

Responsibilities

Devise consumer-led brand strategies in consideration of total NA portfolio/company objectives and strategies
Build and articulate strong brand foundations with differentiated positioning grounded in core brand equities and consumer insights
Seek growth opportunities (and inform strategies) by identifying and understanding evolving consumer needs, segmentation, and marketplace trends
Set well-defined marketing and business objectives that deliver on brand strategy and support company goals
Support the development of marketing talent and tools, fostering a culture of innovation and continuous learning
Act as a key leader and active contributor within the newly formed Marketing Leadership Council, driving strategic alignment and leading the execution of marketing initiatives
Develop breakthrough Integrated Marketing Communication ideas and plans that resonate with consumers to drive desired results
Manage the entire marketing mix with emphasis on digital/social activation, as well as more traditional but targeted tactics including in-store shopper marketing
Leverage and manage external agencies in development and activation of plans/programs, bring out the best in their capabilities to deliver high standards, continually identify prospective agencies/new capabilities in the market
Take a holistic view to brand/business by thoughtfully integrating product/packaging, pricing/profitability, competitive/customer/category dynamics into planning and day-to-day management
Manage and track budgets responsibly and on target, investing marketing dollars with a focus on optimizing ROI
Utilize strong analytic skills to leverage data across multiple sources to become an expert in the category(s), bring rigor in translating data into insights and action
Forge partnership with sales, category management, and consumer insights and serve as key point of contact and support including: rapidly evaluate/deliver on ad-hoc customer requests, collaborate on selling presentation for category reviews, contend with competitive threats, etc.
Lead new product development initiatives
Serve as champion for new product ideas, including delivering on near-in extensions as well as new opportunities to expand the portfolio
Bring creative ideas to the forefront and drive/participate in concept to commercialization process with cross-functional team
Identify and lead relevant consumer research plans, in collaboration with consumer insights for optimizing/validating ideas spanning from new products to enhancements of current brand portfolio
Manage and develop direct report(s)
Act as a leader within the marketing group, serving as role model and mentor to other team members
Performs other related duties as required and assigned.