Division Director, Marketing

Lifepoint Health • Brentwood, TN

2d • Remote

About The Position

At Lifepoint Health, we are committed to empowering and supporting a diverse and determined workforce who can drive quality, scalability, and significant impact across our hospitals and communities. As a member of the Health Support Center (HSC) team, you’ll support those that are in our facilities who are interfacing and providing care to our patients and community members to positively impact our mission of making communities healthier ® . More about our team The Division Director, Field Marketing Strategy provides strategic leadership and oversight of marketing initiatives for a defined group of healthcare facilities across multiple states. Serving as an extension of the Health Support Center (HSC) Marketing team, this role acts as a trusted advisor to hospital leadership (most closely with local marketing and communications leaders), ensuring alignment with Lifepoint’s brand standards and messaging. The Division Director develops and drives marketing strategies, collaborates across departments, and ensures execution of campaigns and materials that accurately reflect organizational goals centered on service line access and brand reputation.

Requirements

• Applicants should have a Bachelor's Degree (Journalism, Communications, Marketing, Public Relations or related field) with a minimum 7 years of related experience.
• Previous hospitals marketing or communications experience required.
• Supervisory Responsibilities- Manage the work of others, including planning, assigning, scheduling and reviewing work, ensures quality standards.
• Responsible for training and developing, reviewing performance and administering corrective action for staff.

Responsibilities

• Partner with local marketing and communication leaders across the country to strategize and advise on high-impact plans to achieve their service line access goals.
• Serve as liaison between HSC and division hospitals, providing strategic alignment with Division Presidents (DPs) and CEOs and acting as an escalation point for high-level needs.
• Evaluate markets and operational needs to guide support and programs developed and/or stewarded by the Health Support Center (HSC).
• Lead divisional strategic initiatives and special projects, including turnaround markets, reputational campaigns, rebrands, and major openings or renovations.
• Contribute to annual marketing and communications plans for each facility within the role’s territory; including template design, reference documents, plan review and feedback/collaboration on go-forward strategies.
• Partner with HSC marketing teammates to shape centralized support models and improve efficiency and effectiveness of resource delivery to marketing and communications leaders across the country.
• Prioritize HSC resources and programs for rollout and sequencing across the division.
• Guide launch communications, as appropriate, from written to oral review and/or actual delivery.
• Contribute to annual marketing and communications plans for each facility within the role’s territory; including template design, reference documents, plan review and feedback/collaboration on go-forward strategies.
• Partner with HSC marketing teammates to shape centralized support models and improve efficiency and effectiveness of resource delivery to marketing and communications leaders across the country.
• Prioritize HSC resources and programs for rollout and sequencing across the division.
• Guide launch communications, as appropriate, from written to oral review and/or actual delivery.
• Deploy standardized marketing tools, templates, and best practices across the division through webinars, Sharepoint sites, trainings and more.
• Ensure accountability and adoption of HSC initiatives, vendors and platforms to mitigate risk.
• Identify and work across teams to solve challenges when barriers arise to improve processes and relieve burdens.
• Lead hiring, onboarding, and coaching for field marketing positions.
• Provide ongoing training and development to ensure team success.

Benefits

• Comprehensive Benefits : Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
• Financial Protection & PTO : Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
• Financial & Career Growth : Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
• Employee Well-being : Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
• Professional Development : Ongoing learning and career advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees