Division Marketing Manager

Davidson Homes LLC•Katy, TX

2d•Onsite

About The Position

The purpose of this position is to manage the strategy and execution of marketing activities for the assigned Davidson Homes division. This position works under the direction of the Division sales leader but will coordinate with other divisions and community partners in the promotion of Davidson Homes. This is an in-office role based in our Katy, TX office.

Requirements

Minimum 5 years of progressive marketing or advertising experience required. New home sales or Real Estate experience preferred.
BA/BS in Marketing, Communications, or related field required.
Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook 365) and familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator).
Proficient knowledge with social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.).
Strong track record of developing and executing 360 strategic marketing plans and associated tactics.
Adept at managing agency partners and applying best practices in evaluating creative.
Highly organized with attention to detail & eye for quality execution, yet understands role in big picture
Outstanding written and verbal communication skills

Nice To Haves

Direct experience developing and managing strategic plans, budgets, and external resources.
Experience with homebuilder or real estate knowledge and exposure.
Passionate, result oriented, and highly motivated person experienced with residential marketing.
Authentic, team player, results driven and detail oriented.
Proven ability to develop collaborative relationships with and support corporate, and field teams with community marketing teams.
Knowledge of Asana, Google Data Studio, HubSpot, AgoraPulse.
Basic understanding of Search Engine Optimization to implement a strategy aligned with maximized web traffic

Responsibilities

Be a Davidson Homes brand champion, driving the Davidson Homes brand to flourish in the eyes of the customer as well as employees.
Create a forward-thinking, results-oriented marketing strategy that inspires Davidson Homes customers to engage in our process and fuels significant business growth. Strategy development includes comprehensive digital and traditional channels with focused attention in regional markets identified for growth as a part of our national strategy.
Oversee and guide the implementation of the marketing strategy by optimizing the costs and benefits of tactics and team. Focus on measuring the effectiveness of campaigns and channel performance. Identify new or underutilized pathways to customers that drive engagement and sales.
Develop and execute brand standards for community marketing plans, budgets, deliverables/tactics, and vendor relations.
Create and oversee marketing and branding activities including collateral and materials, print, advertising, signage, web/video/photo content, digital, electronic and social media, direct mail, and more.
Coordinate and attend special events, community activities, and on-site events to assist in managing vendors and traffic flow.
Execute sales center fabrication, ordering, installation, and programming.
Perform market, brand and product research and analysis; monitor external and internal factors for development of new product and market segments. Ensure onsite and online sales teams understand our segmentation, strategy, unique selling proposition and competitive advantages/disadvantages.
Enforce strict adherence to brand standards and guidelines across all internal and external partners.
Develop comprehensive plans from audience selection to offer and messaging strategy, vehicle selection, creative development, evaluation and optimization in alignment with goals.
Manage agencies in creation of online and offline marketing initiatives including direct mail, email, collateral, signage, displays, ads (online and offline), events and web page content.
Oversees and coordinates the division sign program. Coordinates all signage orders and ensures signage is within sign guidelines and brand standards.
Serve as brand gatekeeper for the division, with ultimate responsibility for ensuring that every touchpoint the consumer has with the Davidson Homes brand is consistent, premium, world-class and in alignment with brand guidelines
Work closely with VP of Sales to ensure marketing programs are aligned with Division goals.
Develop, manage and flawlessly execute annual/quarterly marketing strategies and division and community marketing plans Take a leadership role in the opening of new communities and the launch of new products and plans. Work with Division Leadership to ensure that all sales tools needed are in place prior to opening and that community appearance meets our standards.
Work closely with the Division Leadership and measure sales and traffic; evaluate sources/drivers of same; and adjust campaigns accordingly to maximize visitors to community sales centers.
Source, engage, and manage strategic partners and vendors, including agencies, consultants, freelancers and other suppliers, including contract negotiation, budget management, and workflow.
Serve as local market expert responsible for monitoring competitive activity online and on-site in communities.
Manage projects and deadlines with vendors and internal marketing team via Asana, and project management system.
Own the holistic lead management database messaging capabilities for the division, responsible for all triggered emails, e-blasts, and messages sent on behalf of individual communities and/or at the request of individual sales counselors.
Supports the online sales team with content as needed.
Budget Management. Create and manage a yearly marketing budget. Ensure that all investments have measurable outcomes to allow us to refine and improve our marketing efforts.
Responsible for all model/sales center creation of content and implementation of the DH sales center guidelines.
Responsible for promotion of division messaging; coordinates with corporate marketing.
Updates web content regularly through the content management system under the supervision of the VP of Sales. Including setup of new communities- working with corporate marketing, new floor plan setup and overseeing all web listings. Ensures all content is accurate and up to date. Regularly reviews content for accuracy.
Community support including:
Coordinates all furniture and sales office moves.
Coordinates and approves all photography of model homes, amenities, community, area photos, and inventory home photos. Manages the storage and organization of all photography.
Coordinates all model & spec home cleanings.